About this paper

Appears in:
Pages: 7261-7265
Publication year: 2019
ISBN: 978-84-09-08619-1
ISSN: 2340-1079
doi: 10.21125/inted.2019.1759

Conference name: 13th International Technology, Education and Development Conference
Dates: 11-13 March, 2019
Location: Valencia, Spain

DESIGN STUDENTS' VIEW OF CREATION IN THE CONTEXT OF THE CONSUMER MARKET

L. Ližbetinová1, D. Weberová2

1The Institute of Technology and Business (CZECH REPUBLIC)
2Tomas Bata University (CZECH REPUBLIC)
The market has its requirements for each product type. But consumers themselves create room for creativity in design. A frequent question from a marketing perspective is whether the design of a product is more important than its functionality in terms of meeting the customer's needs and desires. It is also possible that at present the market is overwhelmed by "similar products" and the differences are found by customers in design. Or, should the designer initially think about product functionality, the culture of people within the target market, or the viability of the product itself?

The aim of the article is to identify attitudes and views of design specialists in creating their products in the context of design, functionality, uniqueness and viability. The article is based on the partial results of research focused on the design function in the context of the consumer market from the point of view of the new generation of design students. The presented results are processed from the obtained data by a questionnaire survey on a sample of 136 students of design within colleges in the Czech Republic. There has been used basic descriptive statistics for data processing. The results create an idea of the young generation's perspective of future designers on product application in the context of the consumer market.
@InProceedings{LIZBETINOVA2019DES,
author = {Ližbetinov{\'{a}}, L. and Weberov{\'{a}}, D.},
title = {DESIGN STUDENTS' VIEW OF CREATION IN THE CONTEXT OF THE CONSUMER MARKET},
series = {13th International Technology, Education and Development Conference},
booktitle = {INTED2019 Proceedings},
isbn = {978-84-09-08619-1},
issn = {2340-1079},
doi = {10.21125/inted.2019.1759},
url = {http://dx.doi.org/10.21125/inted.2019.1759},
publisher = {IATED},
location = {Valencia, Spain},
month = {11-13 March, 2019},
year = {2019},
pages = {7261-7265}}
TY - CONF
AU - L. Ližbetinová AU - D. Weberová
TI - DESIGN STUDENTS' VIEW OF CREATION IN THE CONTEXT OF THE CONSUMER MARKET
SN - 978-84-09-08619-1/2340-1079
DO - 10.21125/inted.2019.1759
PY - 2019
Y1 - 11-13 March, 2019
CI - Valencia, Spain
JO - 13th International Technology, Education and Development Conference
JA - INTED2019 Proceedings
SP - 7261
EP - 7265
ER -
L. Ližbetinová, D. Weberová (2019) DESIGN STUDENTS' VIEW OF CREATION IN THE CONTEXT OF THE CONSUMER MARKET, INTED2019 Proceedings, pp. 7261-7265.
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