Abstract:

The researcher concentrates on understanding what Taiwanese firms’ managers or administrators think about higher education donations. This proposal has three objectives. First, this inquiry will describe the decision-making by Taiwanese senior administrators to understand their attitudes toward giving to a public university. Second, this study will reveal through analysis the contributing factors, such as incentives or strategies, which influence donation decisions. Identification of these factors will become important indices to enact a fundraising strategy or action guide for institutional fundraisers soliciting donations from Taiwanese-owned companies in the U.S.A. Third, depending on the factors, this study will build a simple, statistical model to explain the donation decisions or to predict future donation cases. This study employs a mixed methodology. Utilizing more than one research method assists readers in understanding social phenomena from different perspectives of various methodologies, and in answering each individual research question for research problems. Participants included 141 completed questionnaires for the NSC and five interviewed samples for this research. These participants were recruited through various means: 1) Contacts with several business and industrial associations and interviews with some members of these associations. Through these networks, the researcher has more opportunities to connect with group corporations- bigger companies. 2) Use of personal networks to access large social associations, such as Rotary International. From the social groups, National Surveys of Corporations from small-middle companies were collected. The company backgrounds, consisting of educational degree levels of persons in charge of donation decisions, companies’ histories, employees, and established capital, occupy the explanation ratio about an entrepreneur’s final educational donation decision as high as 11.9 % of all potential factors that influence such a donation decision. Donation reasons have an appropriate portion, which is as much as 5.7 %. Likewise, donation purpose also has almost 10% of explanation power to make a donation decision. The interacting method between company donors and fund takers also play a critical role in explaining 7.6 % of their donation judgments. The interaction focuses on having 2.4 % of the whole explanation power related with businessmen’s decision-making for an educational donation. The last category is government policy. This category possibly explains the 2.1 % ratio about a donation case. Comprehensively, these six categories’ Pearson correlation coefficient with Yes/No educational donation decision is as high as 0.628 and the r-squared sum is almost 40 %. This research uses the model of U.S. society fund raising as a lens through which to understand Taiwanese corporations’ financial giving decisions. Taiwanese-American entrepreneurs play an important role in U.S. society. They contribute to the importance of understanding the Taiwanese-owned enterprises’ growth in numbers and in status. From outcomes of their scrutinized opinions, in essence, the higher education fundraising plans could be built on a firmer base to develop a more efficient strategy or guideline, as if the American college fundraisers intend to expand their fund resources into Taiwanese American entrepreneurs, especially for Taiwanese.

Keywords:

taiwan public higher education institutions, fundraising, incentives, corporation donation.