Abstract:

The article touches upon the problem of teaching a foreign language to future specialists in various sectors of the national economy. The authors consider that it is necessary to pay attention to the development of their ability to identify and apply in their professional activities the national culture code of provided goods and services, which has recently become a popular indicator for assessing the effectiveness of the economy and industry. The authors prove that one of the main goals of teaching English language to future specialists is their acquisition of a new professional cultural competence, which determines the knowledge of the deep preferences of the consumer, the ability to identify the national psychological characteristics and the skills to apply them in their work for the competent organization of production, effective business management and maintenance of a positive image of the country on the international market. In connection with the globalization of the world economy, such skills and abilities are in demand among young professionals, which makes the research, conducted by the authors, actual. The novelty of the research lies in the fact that the concept of the culture code is used as the basis of a new competence, the development of which will increase the effectiveness of professional English teaching/learning in non-linguistic universities. The authors of the article regard the professional cultural competence as a constituent part of the intercultural communicative competence, the formation of which is the main requirement of foreign language teaching programs in higher educational institutions, and give the characteristic of this new competence, describing its features. To study the above problem, the method of empirical research was used which is a pedagogical experiment, as well as methods for collecting empirical data which are testing, questioning and mathematical and statistical methods of processing the data obtained. The research of the Russian culture code for hospitality was conducted. The results obtained in the process of the pedagogical experiment showed that teaching a foreign language of a specialty with the elements of the formation of the professional cultural competence makes it possible to apply an interdisciplinary approach, providing a professional orientation of training and increasing its effectiveness.

Keywords:

Non-linguistic university, ESP, culture code, professional cultural competence, promotional campaign.