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Appears in:
Pages: 7817-7825
Publication year: 2015
ISBN: 978-84-606-5763-7
ISSN: 2340-1079

Conference name: 9th International Technology, Education and Development Conference
Dates: 2-4 March, 2015
Location: Madrid, Spain

BUSINESS MODEL DESIGN FOR UNIVERSITY TECHNOLOGY VALORISATION

G. Lemaître1, A. Bikfalvi1, J. Llach1, J. Massich2, F. Julián1

1University of Girona (SPAIN)
2LE2I - UMR CNRS (FRANCE)
Nowadays innovation is a multi-actor process that implies intra- and inter-organisational integration managed through networks and facilitated by Information and Communication Technologies (ICTs). Newest innovation management models consider systemic approaches, flexible, immediate and customized responses, multidisciplinary and complex projects involving competent people.

It is in this context that universities represent an important player that ultimately contribute to socio-economic wealth generation, through education, research and -gradually increasing and intensifying- third mission activities such as technology valorisation and commercialisation. Ever policy makers do realise the importance of such activities and create favourable conditions and incentives towards its realisation, the reality of the academic community as knowledge transferor has great potential towards improvement in both quality and quantity.

The Open Innovation defined as a distributed innovation process based on purposively managed knowledge flows across organizational boundaries, using pecuniary and non-pecuniary mechanisms in line with the organization's business model (Chesbrough and Bogers (2014, p. 806) considers the business model a key aspect of the new paradigm.

A recent report (EC, 2012) on knowledge transfer in Europe titled “Barriers and drivers in European university - business cooperation” identifies a series of barriers that act as hindering factors. Barriers are grouped in three main categories: i) usability of results, ii) funding, and iii) relational barriers. Beyond the mentioned categories, teaching and research staff representing the academic community often also lacks knowledge on the complex process of technology valorisation implying strategic analysis and decision-making, innovation management, market research and consumer behaviour and satisfaction aspects.

Accordingly the aim of the present contribution is to provide a decision making framework in order to elaborate some innovative possible business models so as to valorise specific research carried out in universities. The case of the Universitat de Girona, Spain (UdG) and more precisely the Visió per COmputador i ROBotica (ViCOROB) research group will be discussed.

First, we will focus on defining the valorisation process by making a brief state-of-the-art on the topic. Second, the role of formal institutional factors, such as the existence, functioning and contribution of the Technology Transfer Office (TTO) will be discussed and the concrete case of the TTO – UdG will be illustrated.

Third, a framework is developed aiming at rationally generating business models using a set of available tools. Finally, this framework is applied to the Visió per COmputador i ROBotica (ViCOROB)’s medical imaging research line and more precisely to the prostate cancer topic.

Discussions about implication, future works and limitations of this framework are also given.
@InProceedings{LEMAITRE2015BUS,
author = {Lema{\^{i}}tre, G. and Bikfalvi, A. and Llach, J. and Massich, J. and Juli{\'{a}}n, F.},
title = {BUSINESS MODEL DESIGN FOR UNIVERSITY TECHNOLOGY VALORISATION},
series = {9th International Technology, Education and Development Conference},
booktitle = {INTED2015 Proceedings},
isbn = {978-84-606-5763-7},
issn = {2340-1079},
publisher = {IATED},
location = {Madrid, Spain},
month = {2-4 March, 2015},
year = {2015},
pages = {7817-7825}}
TY - CONF
AU - G. Lemaître AU - A. Bikfalvi AU - J. Llach AU - J. Massich AU - F. Julián
TI - BUSINESS MODEL DESIGN FOR UNIVERSITY TECHNOLOGY VALORISATION
SN - 978-84-606-5763-7/2340-1079
PY - 2015
Y1 - 2-4 March, 2015
CI - Madrid, Spain
JO - 9th International Technology, Education and Development Conference
JA - INTED2015 Proceedings
SP - 7817
EP - 7825
ER -
G. Lemaître, A. Bikfalvi, J. Llach, J. Massich, F. Julián (2015) BUSINESS MODEL DESIGN FOR UNIVERSITY TECHNOLOGY VALORISATION, INTED2015 Proceedings, pp. 7817-7825.
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