J. Legčević 1, R. Abreu 2, A.I. Ventura3

1University of J.J.Strossmayer in Osijek (CROATIA)
2Instituto Politécnico Guarda, UDI-IPG, CICF-IPCA, CiSED-IPV (PORTUGAL)
3Instituto Politécnico Guarda, UDI-IPG (PORTUGAL)
This research presents “stop” as an important change of the traditional teaching system and the fresh start of the new and modern teaching and learning process to the accounting area. However, the authors do not forget that accounting demands, frequently, are applied on strict compliance with law, regulations and norms, but it is recognized as crucial to promote the economic and social success. So, markets as the labour, the economic and the finance demands change to adopted reliable information decisions that are coherent with solutions. The authors agree with Langenderfer and Weinwurm (1956) that defend the “consideration also should be given to whether accounting, like law and medicine, eventually may require a more extended course of study in order to provide adequate training”.

The methodology of this research relies on two separate and complementary analysis. The first is a theoretical analysis based on the literature review of the Portuguese and European legal regime of accounting. The second is an empirical analysis based on exploratory statistical analysis of dataset from the Portuguese Government and European Dataset involving the Bachelor of Accounting on the Higher Education Institutions.

The results of this research allow us to conclude that the Bachelor of Accounting must change the traditional framework of teaching and learning to more sustainability strategies using the economy, efficiency, effectiveness and quality criteria as key elements of the success of Higher Education Institutions, on the one side, and on the other hand, the labour, the economic and the finance market needs.