Abstract:

Medical knowledge and practice are usually structured and implemented by dividing the various organs and systems of the human body. This makes it easier to provide healthcare services and education, and to distribute tasks and responsibilities among different professionals. However, this approach has its limitations, as it overlooks the interactions between different systems that often transcend these divisions. Moreover, it neglects the systemic properties and behavior of the whole organism.

Calmecac is a transdisciplinary research group at the National Autonomous University of Mexico (UNAM), founded in 2019, with the goal of enhancing human health by viewing the human body as a complex system. The group carries out innovative research on physiological networks, exploring how human physiological systems and organs are interconnected.

To share its main findings with various audiences, Calmecac hired a science communicator who followed a three-step method:
1. A thorough immersion into Calmecac's research, including involvement in experimental activities.
2. The identification and concise explanation of the main concepts and results to be communicated.
3. The integration of three essential elements of discursive strategies (credibility, legitimacy, and attention capture) in the creation of science communication and education materials: a popular science article and a series of TikTok videos.

The next stage of this research will consist of evaluating the effectiveness of these videos in communicating scientific information using four memory and learning tasks: recall, identify, remember, and contextualize (RIRC Method). The study will also aim to ascertain if the information best remembered by participants matches well with the features related to the three elements of discursive strategies.

Keywords:

Science Education, Science Communication, Medical Education, TikTok, Discovery Science.