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Appears in:
Pages: 4741-4744
Publication year: 2014
ISBN: 978-84-616-8412-0
ISSN: 2340-1079

Conference name: 8th International Technology, Education and Development Conference
Dates: 10-12 March, 2014
Location: Valencia, Spain

THE ROLE OF MASSMEDIA IN INFORMING TEENAGERS ABOUT SEXUAL AND REPRODUCTIVE HEALTH EDUCATION

R. Lami1, L. Merkuri2

1European University of Tirana (ALBANIA)
2National Institute of Public Health (ALBANIA)
In a society with a low level of emancipation, we notice that mass media is often perceived as the best communication channel concerning the sexual health amongst teenagers in relation to information they receive from parents or other counseling institutions. In Albania, sexual and reproductive health is considered a major problem for public health. Sexual health and reproduction have not been part of educational programmer, and only after 1992 such issues begun to be publicly discussed. Various studies of national and international institutions provide specific data confirming that different social institutions, such as family, school, etc, do not play their appropriate role in terms of children’ education. In many cases information technology is taking this role.

A survey conducted with a representative sample of 2172 high school students from around the country shows that 69.7% of teenagers report that television is their source of obtaining information about sexual health, followed by internet (51.6%), youth newspapers (33,1), newspapers in general (21.1%), books (32.4%), brochures/leaflets (20.8%) and radio 10%. Meanwhile, parents are evaluated as an information source at 29.9%, teachers (27%), health personnel (20%), psychologist /social worker (12.5%) and 10% of them claim they do not talk at all about these issues.
@InProceedings{LAMI2014ROL,
author = {Lami, R. and Merkuri, L.},
title = {THE ROLE OF MASSMEDIA IN INFORMING TEENAGERS ABOUT SEXUAL AND REPRODUCTIVE HEALTH EDUCATION},
series = {8th International Technology, Education and Development Conference},
booktitle = {INTED2014 Proceedings},
isbn = {978-84-616-8412-0},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {10-12 March, 2014},
year = {2014},
pages = {4741-4744}}
TY - CONF
AU - R. Lami AU - L. Merkuri
TI - THE ROLE OF MASSMEDIA IN INFORMING TEENAGERS ABOUT SEXUAL AND REPRODUCTIVE HEALTH EDUCATION
SN - 978-84-616-8412-0/2340-1079
PY - 2014
Y1 - 10-12 March, 2014
CI - Valencia, Spain
JO - 8th International Technology, Education and Development Conference
JA - INTED2014 Proceedings
SP - 4741
EP - 4744
ER -
R. Lami, L. Merkuri (2014) THE ROLE OF MASSMEDIA IN INFORMING TEENAGERS ABOUT SEXUAL AND REPRODUCTIVE HEALTH EDUCATION, INTED2014 Proceedings, pp. 4741-4744.
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