About this paper

Appears in:
Pages: 3872-3877
Publication year: 2013
ISBN: 978-84-616-3847-5
ISSN: 2340-1095

Conference name: 6th International Conference of Education, Research and Innovation
Dates: 18-20 November, 2013
Location: Seville, Spain

SIMPRODUCTION: A MULTI-PLAYER ONLINE SERIOUS GAME TO UNDERSTAND THE BASICS OF BUSINESS ADMINISTRATION

D. Lallana, P. Garaizar

University of Deusto (SPAIN)
Over the last years, entrepreneurship has become a prevalent way to find a professional career for students and recent graduates. However, having courage and the right qualifications is usually not enough to run a successful business. Most entrepreneurs fail at very early stages because the lack basic knowledge about business administration. For this reason we have developed SimProduction, a multi-player online serious game where each player manages his own production business and can interact with other players selling and buying resources. In SimProduction, players have to learn how to negotiate with suppliers to get a good deal, sell productions in a competitive market, recruit valuable employees or apply for loans from banks. Playing with players in a pseudo-real-time environment (i.e., each day represents a week in the game) increases players engagement and encourages a different approach to learn the basics of business administration.
@InProceedings{LALLANA2013SIM,
author = {Lallana, D. and Garaizar, P.},
title = {SIMPRODUCTION: A MULTI-PLAYER ONLINE SERIOUS GAME TO UNDERSTAND THE BASICS OF BUSINESS ADMINISTRATION},
series = {6th International Conference of Education, Research and Innovation},
booktitle = {ICERI2013 Proceedings},
isbn = {978-84-616-3847-5},
issn = {2340-1095},
publisher = {IATED},
location = {Seville, Spain},
month = {18-20 November, 2013},
year = {2013},
pages = {3872-3877}}
TY - CONF
AU - D. Lallana AU - P. Garaizar
TI - SIMPRODUCTION: A MULTI-PLAYER ONLINE SERIOUS GAME TO UNDERSTAND THE BASICS OF BUSINESS ADMINISTRATION
SN - 978-84-616-3847-5/2340-1095
PY - 2013
Y1 - 18-20 November, 2013
CI - Seville, Spain
JO - 6th International Conference of Education, Research and Innovation
JA - ICERI2013 Proceedings
SP - 3872
EP - 3877
ER -
D. Lallana, P. Garaizar (2013) SIMPRODUCTION: A MULTI-PLAYER ONLINE SERIOUS GAME TO UNDERSTAND THE BASICS OF BUSINESS ADMINISTRATION, ICERI2013 Proceedings, pp. 3872-3877.
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