About this paper

Appears in:
Pages: 5820-5823
Publication year: 2017
ISBN: 978-84-697-6957-7
ISSN: 2340-1095
doi: 10.21125/iceri.2017.1523

Conference name: 10th annual International Conference of Education, Research and Innovation
Dates: 16-18 November, 2017
Location: Seville, Spain

BLUE OCEANS STRATEGY IN CREATING A UNIVERSITY SPIN-OFF: AN EXPLORATORY CASE

S. Lagomazzini, M. Rodriguez-Garcia

University of Cádiz (SPAIN)
A university spin-off arises with the idea or the detection of a business opportunity in a university research group. These research groups can be from any of area knowledge: humanities, social sciences, engineering, or languages. The key issue is to detect a gap or an opportunity in which they can benefit and obtain an economic profitability for the group. Following the blue oceans entrepreneurship methodology, it is necessary to differentiate the company against the possible competitors and to know what factors are key and differential of the competitors, creating for the spin-off a blue ocean where there are no sharks (competitors) and being the only ones in the market. It is important and interesting to recognize those key factors of a University Spin-Off. These factors must be related to the resources that the university can provide them by injecting a high degree of innovation into these companies. Once the key factors are detected to differentiate a university spin-off from its competitors, these factors are relatively easy to analyze which attributes to eliminate, reduce or raise, the tougher challenge for manager is to create unique value for new buyers of products or services of the company. This paper aims to convey the importance of transferring knowledge to society through university spin-offs created by research groups and to carry out their business activity in a market in which these companies are the only ones offering their products or services.
@InProceedings{LAGOMAZZINI2017BLU,
author = {Lagomazzini, S. and Rodriguez-Garcia, M.},
title = {BLUE OCEANS STRATEGY IN CREATING A UNIVERSITY SPIN-OFF: AN EXPLORATORY CASE},
series = {10th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2017 Proceedings},
isbn = {978-84-697-6957-7},
issn = {2340-1095},
doi = {10.21125/iceri.2017.1523},
url = {http://dx.doi.org/10.21125/iceri.2017.1523},
publisher = {IATED},
location = {Seville, Spain},
month = {16-18 November, 2017},
year = {2017},
pages = {5820-5823}}
TY - CONF
AU - S. Lagomazzini AU - M. Rodriguez-Garcia
TI - BLUE OCEANS STRATEGY IN CREATING A UNIVERSITY SPIN-OFF: AN EXPLORATORY CASE
SN - 978-84-697-6957-7/2340-1095
DO - 10.21125/iceri.2017.1523
PY - 2017
Y1 - 16-18 November, 2017
CI - Seville, Spain
JO - 10th annual International Conference of Education, Research and Innovation
JA - ICERI2017 Proceedings
SP - 5820
EP - 5823
ER -
S. Lagomazzini, M. Rodriguez-Garcia (2017) BLUE OCEANS STRATEGY IN CREATING A UNIVERSITY SPIN-OFF: AN EXPLORATORY CASE, ICERI2017 Proceedings, pp. 5820-5823.
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