About this paper

Appears in:
Pages: 3214-3218
Publication year: 2012
ISBN: 978-84-695-3491-5
ISSN: 2340-1117

Conference name: 4th International Conference on Education and New Learning Technologies
Dates: 2-4 July, 2012
Location: Barcelona, Spain

SCIENCE MARKETING FOR MARKET DRIVEN ACADEMIC RESEARCH: CONCEPTUAL APPROACH TO DESIGNING NEW CURRICULUM

M. Kroening1, A. Lider1, T. Leonova2

1Tomsk Polytechnic University (RUSSIAN FEDERATION)
2State University of Management (RUSSIAN FEDERATION)
National economies compete on the dynamics of international resource and product markets. Within this course, knowledge-based economies and institutions are more competitive and drive the dynamics of markets and adjustment of the socio-economic framework.
Since knowledge and technologies including the regulations of their use are networked internationally we have to understand the international state-of-the-art for the planning and definition of promising research and development. Promising relevant research may be understood by objectives such as new products and technologies with return of investment for dynamic and sustainable continuation of research. The market driven science and its refinancing is also calling for professional assessment of viability and the best use of human and technology resources. However, we must also dream visions as a reference for creativity and unpredictable progress.
Meeting these general aspects of excellent and relevant applied science we have launched a project at Tomsk Polytechnic University with the objective to design a new interdisciplinary curriculum in the field of science marketing. Students and professors in engineering will work and learn with their counterparts from economy, management, communication and social sciences in an environment of strategic networks.
We as authors of the new curriculum believe that its core concept should reflect researchers` development framework competences that include intellectual knowledge that leads to intellectual insight and techniques to do research; engagement in research, studies and marketing, that allows to produce impact in the chosen professional field; research governance and organization skills that broadly correspond to professionalism to do research; personal effectiveness that embodies personal qualities to be an effective researcher and research manager.
Thus the article provides insight to the core concept of our new curriculum is based on researcher development framework that is structured in four domains encompassing the knowledge, intellectual abilities, techniques and professional standards to do research, as well as the personal qualities, knowledge and skills to work with others and ensure the wider impact of research.
These four broad domains are intersected into competence fields, the latter in their turn fall into skills and activities. We believe that the presented here logic of the new curriculum in science marketing for market driven academic research allows to design and implement master degree program at Tomsk Polytechnic University which is planned for piloting in academic year of 2012 - 2013.
@InProceedings{KROENING2012SCI,
author = {Kroening, M. and Lider, A. and Leonova, T.},
title = {SCIENCE MARKETING FOR MARKET DRIVEN ACADEMIC RESEARCH: CONCEPTUAL APPROACH TO DESIGNING NEW CURRICULUM},
series = {4th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN12 Proceedings},
isbn = {978-84-695-3491-5},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona, Spain},
month = {2-4 July, 2012},
year = {2012},
pages = {3214-3218}}
TY - CONF
AU - M. Kroening AU - A. Lider AU - T. Leonova
TI - SCIENCE MARKETING FOR MARKET DRIVEN ACADEMIC RESEARCH: CONCEPTUAL APPROACH TO DESIGNING NEW CURRICULUM
SN - 978-84-695-3491-5/2340-1117
PY - 2012
Y1 - 2-4 July, 2012
CI - Barcelona, Spain
JO - 4th International Conference on Education and New Learning Technologies
JA - EDULEARN12 Proceedings
SP - 3214
EP - 3218
ER -
M. Kroening, A. Lider, T. Leonova (2012) SCIENCE MARKETING FOR MARKET DRIVEN ACADEMIC RESEARCH: CONCEPTUAL APPROACH TO DESIGNING NEW CURRICULUM, EDULEARN12 Proceedings, pp. 3214-3218.
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