1 Zilinska Univerzita (SLOVAKIA)
2 Slovenska Polnohospodarska Univerzita (SLOVAKIA)
About this paper:
Appears in: EDULEARN18 Proceedings
Publication year: 2018
Pages: 1139-1146
ISBN: 978-84-09-02709-5
ISSN: 2340-1117
doi: 10.21125/edulearn.2018.0373
Conference name: 10th International Conference on Education and New Learning Technologies
Dates: 2-4 July, 2018
Location: Palma, Spain
Modern education is an increasingly resonant theme in every society. The article presents the results of the analysis of the use of ICT in the education process at selected secondary school in Žilina. The main objective of this article is to increase the level of modern education in schools. In order to achieve this goal, we chose a quantitative method that helped us to identify the current state of this issue, the perception of modern education by students and teachers, as well as the gaps in modern education at that secondary school. Based on the current state of modern education, we conducted primary marketing research with the sample consists of students and teachers of selected secondary school. The data that form the basis of the analysis are obtained using an electronic questionnaire. The results of the research are then evaluated and analyzed to reveal the behavior of students and teachers in relation to ICT, the differences between students and teachers and the barriers that arise between them and technology. This approach has proved to be a powerful tool in analyzing the state of education at school and as a tool for increasing the level of modern education. The research results point to the need for continued attention to this issue in the pursuit of further development.

Marketing preparation itself precedes the preparatory phase, which consists of defining and elaborating the following parts.

The marketing research process begins with a research problem formulation, which is the most complex step. In our article, we determined the main problem of marketing research - increasing the level of modern education at school in Žilina. Based on individual responses of school students and teachers, we want to find out the state of education - level, attitudes and gaps of modern education.

Following the identified problem and using the theoretical backgrounds of the issue, we have defined three basic objectives of primary marketing research that can be achieved:
• identify the modern facilities of the school using modern didactic techniques,
• reveal the attitude of teachers and students to modern education,
• identify the level of use of information and communication technologies in the education process with the application of modern teaching methods.

Our objectives will serve as a basis for creating research assumptions that will be verified by the detailed analysis of the data obtained. The approximate determination of individual percentages in the following research assumptions is supported by the results of similar surveys conducted in the area of digital literacy or equipment of schools in Slovakia and abroad.
Detailed research results will be presented in a complete article.

The article was created on the basis of grant support of VEGA 1/0725/17 Research of start-up company lifecycle as the basis of the startup business model of a network enterprise and is supported by Ministry of Education, Science, Research and Sport of the Slovak republic and EUNIS SK.
Analysis, education process, ICT, marketing research, survey.