Abstract:

If the education for media literacy often uses a pedagogic model that encourages people to ask questions what they watch, hear, and read, then we suppose that viewers and fans of popular TV series often ask the same questions to themselves. The main research issue of this paper is to determinate and describe the relation between media literacy and experiential learning by means of the identification with a fictional character. With the help of the case studies we tried to verify our hypothesis: The viewers can identify themselves with a audiovisual fictional character, and at the same time they see the screenplay, and author’s intentions behind it. Through the case studies we can see that in the case of the viewers, which watched (preferably repeatedly) more audiovisual products, became the critical comparison relatively easy and natural. The viewers are able to identify with the fictional character, and simultaneously think of the series as the product of audiovisual culture, that is joy of critical review. In the qualitative judgements of the viewers is reflected what were the mistakes of the screenwriters, production, actors etc., and even though it is their favourite TV show, they often find mistakes in it.

Keywords:

Lifelong learning, informal learning, media literacy, viewer, research, case studies, audiovisual culture.