Abstract:

Summary:
This work is based on the analysis of the project „A week without media“, carried out at the Faculty of Technical Sciences in Novi Sad, in the academic year 2007/2008 and 2008/2009, within the framework of basic studies at the study group Engineering and management of media. The project was carried out by a team of fourth year students, guided by teachers/mentors, within the seminar on three different courses (Media and public opinion, Media marketing and Media aesthetics) and on the course Public Relations management. The objective of the project was merger and application of knowledge in fields of media, public opinion, media aesthetics and public relations, with the use of modern media and contemporary media technologies. The project included four units: a) public opinion research (planning, designing, carrying out and data processing, where the targeted public consisted of fourth year students of Faculty of Technical Sciences); b) experiment (participated by students/volunteers from different departments); c) creating of a one hour-lasting investigating-documentary film (planning and preparation; shooting; editing and post-production); d) project promotion (to an external and internal public).
This work contains analysis of educational, pedagogic, media-technological, socio-psychological and methodologic reasons for designing and realisation of this project type, and also the evaluation of achieved results, both in the domain of multidisciplinary project merger and application of knowledge on media processes and technologies and in the domain of establishing new models of communication among students of different departments within a faculty with a complicated and diverse disciplinary structure.
Special objective of this work is pointig out the possibilities to merge and apply the knowledge from different fields of science through a multidisciplinary connection of several similar subjects for the purpose of one project, which is only one step away from true project joining, gaining and application of knowledge from different faculty subjects on the same or on similar subjects.
The offered model of multidisciplinary project merger and application of knowledge is considered to be a model of good practice in finding creative models of adoption, application, development and exchange of knowledge, with the use of contemporary media technology and use of synergetic effects of team work.

Keywords:

Multidisciplinary, Investigative, Project, Media, Media Technology, Film.