About this paper

Appears in:
Pages: 3817-3827
Publication year: 2016
ISBN: 978-84-608-5617-7
ISSN: 2340-1079
doi: 10.21125/inted.2016.1912

Conference name: 10th International Technology, Education and Development Conference
Dates: 7-9 March, 2016
Location: Valencia, Spain

LIMITATIONS OF BUSINESS STRATEGIES AND MANAGEMENT SYSTEMS WITHIN AUTOMOTIVE INDUSTRY

A. Kompalla, J. Kopia, G. Tigu

Bucharest University of Economic Studies (ROMANIA)
People define targets in order to achieve them and by the time they are reached they have to set themselves new ones. But could it happen that the target itself is limiting the performance of a person, a group or of a whole organization? And if strategies and specific goals would restrict the efficiency and output of a company to what extent could they affect the outcome at all? These questions should be analyzed and answered within this paper.

Starting from an initial overview of business strategy approaches in general and specific for the automotive industry this research focuses on 12 automotive original equipment manufacturers and their respective business strategies. Based on annual reports and company publications all relevant quantitative measures are derived and will be compared with each other (from an absolute value and a relative proportion perspective). The outcome is that, compared to the baseline, the OEM strategies and quantitative goals are quite similar. In the second part of the paper the target achievement rate will be analyzed and visualized. Based on the outcome various dependencies and correlations of strategy and business performance as well as a possible limitation of the outcome will be visualized. Summarizing, most of the targets have been reached before the deadline, but new targets have not been set in advance. This could limit an organization and demotivate its members.
@InProceedings{KOMPALLA2016LIM,
author = {Kompalla, A. and Kopia, J. and Tigu, G.},
title = {LIMITATIONS OF BUSINESS STRATEGIES AND MANAGEMENT SYSTEMS WITHIN AUTOMOTIVE INDUSTRY},
series = {10th International Technology, Education and Development Conference},
booktitle = {INTED2016 Proceedings},
isbn = {978-84-608-5617-7},
issn = {2340-1079},
doi = {10.21125/inted.2016.1912},
url = {http://dx.doi.org/10.21125/inted.2016.1912},
publisher = {IATED},
location = {Valencia, Spain},
month = {7-9 March, 2016},
year = {2016},
pages = {3817-3827}}
TY - CONF
AU - A. Kompalla AU - J. Kopia AU - G. Tigu
TI - LIMITATIONS OF BUSINESS STRATEGIES AND MANAGEMENT SYSTEMS WITHIN AUTOMOTIVE INDUSTRY
SN - 978-84-608-5617-7/2340-1079
DO - 10.21125/inted.2016.1912
PY - 2016
Y1 - 7-9 March, 2016
CI - Valencia, Spain
JO - 10th International Technology, Education and Development Conference
JA - INTED2016 Proceedings
SP - 3817
EP - 3827
ER -
A. Kompalla, J. Kopia, G. Tigu (2016) LIMITATIONS OF BUSINESS STRATEGIES AND MANAGEMENT SYSTEMS WITHIN AUTOMOTIVE INDUSTRY, INTED2016 Proceedings, pp. 3817-3827.
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