Abstract:

It is impossible to imagine contemporary information society without innovations. One of the new paradigms for more effective education can be called transmedia storytelling. The term ‘transmedia storytelling’ has many definitions, ranging from telling a story across multiple platforms, taking the audience on an emotional journey, as far as to a design philosophy and a way of creative thinking. The key elements of storytelling are the plot, characters and the point of view of the narrator. The matter is that development of new information and communication technologies, which nowadays determine the process of digitalization, media convergence, the wide use of the Internet and such features of online media texts as interactivity, hypertext, non-linearity, intertextuality, and others made it possible to apply the technology of transmedia storytelling not only in journalism but in education as well.
Methodology and results.
To provide the deep exploration of the issues mentioned above in our study we attempted to use different methodological approaches, including both general scientific methods such as analysis, synthesis, generalization and special methods of the comparative analysis and categorization.
Besides, the theoretical and methodological base of the research were the theories of modern education, student-centered theory, particularly.
In order to know students’ attitude towards the incorporation of transmedia storytelling in teaching and learning practice, and the degree of their engagement in the learning process, we used such a research tool as a survey including open ended and closed questions.
This paper describes the theoretical approaches to the phenomenon of transmedia storytelling and the ways of its incorporation into the practice of teaching and learning university students. Besides, the results obtained from the survey conducted are presented.
A summary of the findings shows that transmedia storytelling as a new educational technology can be applied in various disciplines including journalism and gives an example of combining theoretical and practical knowledge. In order to find the most efficient application of transmedia storytelling in education we used so called ‘a learning-by-doing’ method demanding from students to develop the set of skills for searching, selecting, analyzing, and organizing information and creating a final product in the form of transmedia storytelling project.
As the result of the study, we came to the conclusion, that the integrated approach in learning and teaching process when practical work follows getting theoretical knowledge, can be effectively used in higher education.
The results of the survey confirmed that transmedia storytelling technology can be used both as a new method of teaching different subjects and a way of learning and gaining professional skills on creating by students of journalism transmedia storytelling projects in practice.

Keywords:

transmedia storytelling, innovation, media convergence, education.