Abstract:

The gradual aging of the generation creates space for the emergence of a new generation. Today, Generation Z is a much-discussed topic. This generation has various attributes such as iGeneration, Gen Tech, Online Generation, Facebook Generation, and many other technology-related attributes. Currently, great emphasis is placed on this generation, as they will be part of organizations in the next few years. For the successful position of companies in the market, it is very important to research this generation and its preparation for the work environment. Companies should look at how this generation can be reached, motivated, educated and maintained in their organization. As this generation has grown with technology, there is a high presumption that their adaptation will be natural to the current era of digitization. In our survey, we focused on Generation Z and its specifics. In 2018, we did a unique survey on a sample of 1181 people representing this generation. In the survey, we addressed issues related to the self-assessment of this generation in the areas of: technological skills, skills in applications / online games, the ability to learn new things, creativity, the ability to explain technology to friends / family, the ability to find appropriate technology to solve problems and communication in the online space. From the results, we found that young people rated very well, especially in their ability to learn new things, their creativity and their level of skills in applications / online services. As these capabilities are important for the future success of businesses, companies should begin to create the right conditions for Generation Z to maintain them. However, we observed from the results that the level of technological skills of young people is not very high, according to them. This can be a problem in today's digital age. The problem may also be in the current setting of the education system, as education in the field of digitization is not part of the school curriculum. However, it is essential for the future of companies that this young generation be fully adapted to the issue of digitization. It is also a challenge for companies to think about a suitable education system for this generation to survive and be competitive in the conditions of digitization.

Keywords:

Generation Z, digitalization, education, technology.