About this paper

Appears in:
Pages: 803-809
Publication year: 2016
ISBN: 978-84-608-5617-7
ISSN: 2340-1079
doi: 10.21125/inted.2016.1188

Conference name: 10th International Technology, Education and Development Conference
Dates: 7-9 March, 2016
Location: Valencia, Spain

STUDENT PROJECTS AS PART OF THE TEACHING INNOVATIONS AND THEIR IMPORTANCE IN THE CONTEXT OF UNIVERSITY COMPETITIVENESS

J. Kocourek, O. Juraskova, M. Jurikova

Tomas Bata University in Zlín (CZECH REPUBLIC)
Companies taking advantage of marketing management (mainly providing services) are aware of the importance of integrating the customer into the process of providing the service. This also applies to the university environment, where it is necessary to integrate students (as clients) into the education process, to increase their commitment by letting them participate in the creation and innovation of study programs, and to lead them to co-working and thus the synergy of their activities. This paper is based on the experience of best practice of a specific Czech university, the Faculty of Multimedia Communication, Tomas Bata University in Zlin, which, in the long run, perceives and strengthens the functioning of the Students Communications Agency, where students, while working on real projects, learn how to work in teams, apply their theoretical knowledge in practical situations, and, as is shown below in a survey conducted with applicants, build the prestige of the faculty at target groups.
@InProceedings{KOCOUREK2016STU,
author = {Kocourek, J. and Juraskova, O. and Jurikova, M.},
title = {STUDENT PROJECTS AS PART OF THE TEACHING INNOVATIONS AND THEIR IMPORTANCE IN THE CONTEXT OF UNIVERSITY COMPETITIVENESS},
series = {10th International Technology, Education and Development Conference},
booktitle = {INTED2016 Proceedings},
isbn = {978-84-608-5617-7},
issn = {2340-1079},
doi = {10.21125/inted.2016.1188},
url = {http://dx.doi.org/10.21125/inted.2016.1188},
publisher = {IATED},
location = {Valencia, Spain},
month = {7-9 March, 2016},
year = {2016},
pages = {803-809}}
TY - CONF
AU - J. Kocourek AU - O. Juraskova AU - M. Jurikova
TI - STUDENT PROJECTS AS PART OF THE TEACHING INNOVATIONS AND THEIR IMPORTANCE IN THE CONTEXT OF UNIVERSITY COMPETITIVENESS
SN - 978-84-608-5617-7/2340-1079
DO - 10.21125/inted.2016.1188
PY - 2016
Y1 - 7-9 March, 2016
CI - Valencia, Spain
JO - 10th International Technology, Education and Development Conference
JA - INTED2016 Proceedings
SP - 803
EP - 809
ER -
J. Kocourek, O. Juraskova, M. Jurikova (2016) STUDENT PROJECTS AS PART OF THE TEACHING INNOVATIONS AND THEIR IMPORTANCE IN THE CONTEXT OF UNIVERSITY COMPETITIVENESS, INTED2016 Proceedings, pp. 803-809.
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