About this paper

Appears in:
Pages: 4551-4558
Publication year: 2013
ISBN: 978-84-616-2661-8
ISSN: 2340-1079

Conference name: 7th International Technology, Education and Development Conference
Dates: 4-5 March, 2013
Location: Valencia, Spain

TEACHING CORPORATE SOCIAL RESPONSIBILITY TO AMERICAN AND CHINESE MBA COHORTS: CONTRASTS AND SIMILARITIES IN DESIGN, DELIVERY, AND PERCEIVED IMPACT

K. Kirstein1, M. Suthe2

1City University of Seattle (UNITED STATES)
2Vysoka Skola Manazmentu (SLOVAKIA)
To address increasing calls from stakeholders of all types, companies need to infuse social and environmental responsibility into their missions and strategies. More commonly referred to as Corporate Social Responsibility (CSR), these actions help a company ensure a more balanced approach toward meeting the needs of all stakeholders. City University of Seattle in collaboration with its Slovakian partner, Vysoka Skoka Manazmentu, has designed a graduate-level course in its MBA that addresses the need for CSR to be included in an organization’s corporate strategy and has delivered this course to cohorts in the USA and in its MBA program taught in Beijing, China. This paper addresses the commonalities and differences that were found between the American and Chinese students when teaching this CSR course. Specifically addressed are the design of the course, the materials that were selected, the ways that the course was delivered, and the perceived impact on the students. Also addressed are cultural differences and their implications for successfully teaching CSR in other international locations.
@InProceedings{KIRSTEIN2013TEA,
author = {Kirstein, K. and Suthe, M.},
title = {TEACHING CORPORATE SOCIAL RESPONSIBILITY TO AMERICAN AND CHINESE MBA COHORTS: CONTRASTS AND SIMILARITIES IN DESIGN, DELIVERY, AND PERCEIVED IMPACT},
series = {7th International Technology, Education and Development Conference},
booktitle = {INTED2013 Proceedings},
isbn = {978-84-616-2661-8},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {4-5 March, 2013},
year = {2013},
pages = {4551-4558}}
TY - CONF
AU - K. Kirstein AU - M. Suthe
TI - TEACHING CORPORATE SOCIAL RESPONSIBILITY TO AMERICAN AND CHINESE MBA COHORTS: CONTRASTS AND SIMILARITIES IN DESIGN, DELIVERY, AND PERCEIVED IMPACT
SN - 978-84-616-2661-8/2340-1079
PY - 2013
Y1 - 4-5 March, 2013
CI - Valencia, Spain
JO - 7th International Technology, Education and Development Conference
JA - INTED2013 Proceedings
SP - 4551
EP - 4558
ER -
K. Kirstein, M. Suthe (2013) TEACHING CORPORATE SOCIAL RESPONSIBILITY TO AMERICAN AND CHINESE MBA COHORTS: CONTRASTS AND SIMILARITIES IN DESIGN, DELIVERY, AND PERCEIVED IMPACT, INTED2013 Proceedings, pp. 4551-4558.
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