Abstract:

Teaching English as an international language of business has always been a complex mission, especially when students are non-native speakers with little experience of intercultural communication. Teachers often notice that it’s just not enough to introduce new business English terminology, specific set-expressions and clichés, as well as explain grammar phenomena and phonetic peculiarities. There is a necessity “to dig deeper”, so to say, making students realize that the key to effective verbal interaction in the sphere of business is to clearly understand their interlocutors’ communicative goals and intentions as compared to those of their own and structure the functional perspective of discourse accordingly. Studying analytical operations, provided by functional linguistics and linguosynergetics, and using them in the practical teaching process to enhance students’ communicative and analytical competences may help develop their inner linguistic feeling and required ability to strategically plan each discursive event and tactically achieve success with the help of multiple rhetorical means. This article is about harmonious combination of theoretical ideas and their practical application to teaching communicative strategies and building solid foundation for the formation of one of the most significant professional competences of future businessmen

Keywords:

Business English, teaching methodology, functional linguistics, linguosynergetics, rhetoric, communicative strategies.