About this paper

Appears in:
Pages: 6779-6783
Publication year: 2014
ISBN: 978-84-616-8412-0
ISSN: 2340-1079

Conference name: 8th International Technology, Education and Development Conference
Dates: 10-12 March, 2014
Location: Valencia, Spain

THE SYNERGY OF MODERN BUSINESS ENGLISH DISCOURSE: HOLISTIC APPROACH TO TEACHING UNCONVENTIONAL RHETORIC

D. Khramchenko1, A. Radyuk2

1Leo Tolstoy Tula State Pedagogical University (RUSSIAN FEDERATION)
2MGIMO-University (RUSSIAN FEDERATION)
Today Business English, which has always been traditionally conventional, is developing very fast. One can’t help noticing its recent tendency for a native speaker to use language means that break the existing rules and patterns of business communication, thus making the work of an EFL teacher more difficult. Examples of unconventional business rhetoric can be found not only in the mass media, but also in the most unexpected sources, such as IMF transcripts and working papers, White House press releases or UN reports. To sound authentic and fully understand the message students should learn the essence and the functional significance of different verbal devices in business discourse: irony and sarcasm, informal vocabulary and offensive expressions, black humour and sometimes even inappropriate jokes, intended exaggerations, abundance of similes and metaphors. Teachers of Business English must be able to explain at what circumstances these verbal devices can be used without ruining communication, when and why they may have positive influence on the discourse and help achieve necessary outcomes. Providing students with the basics of functional linguistics and linguosynergetic analysis of oral and written texts is a key to developing their rhetorical skills as well as better understanding how the language of business works, what purposes, functions and effects language units have in various registers. Finding ways to optimize the methodology of teaching modern Business English, especially unconventional business rhetoric, is one of the most important goals for the pedagogical community. The focus of the present paper is on linguosynergetics and its holistic approach to the functional field of discourse, which can open new opportunities for teachers to improve their students’ rhetorical skills.
@InProceedings{KHRAMCHENKO2014SYN,
author = {Khramchenko, D. and Radyuk, A.},
title = {THE SYNERGY OF MODERN BUSINESS ENGLISH DISCOURSE: HOLISTIC APPROACH TO TEACHING UNCONVENTIONAL RHETORIC},
series = {8th International Technology, Education and Development Conference},
booktitle = {INTED2014 Proceedings},
isbn = {978-84-616-8412-0},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {10-12 March, 2014},
year = {2014},
pages = {6779-6783}}
TY - CONF
AU - D. Khramchenko AU - A. Radyuk
TI - THE SYNERGY OF MODERN BUSINESS ENGLISH DISCOURSE: HOLISTIC APPROACH TO TEACHING UNCONVENTIONAL RHETORIC
SN - 978-84-616-8412-0/2340-1079
PY - 2014
Y1 - 10-12 March, 2014
CI - Valencia, Spain
JO - 8th International Technology, Education and Development Conference
JA - INTED2014 Proceedings
SP - 6779
EP - 6783
ER -
D. Khramchenko, A. Radyuk (2014) THE SYNERGY OF MODERN BUSINESS ENGLISH DISCOURSE: HOLISTIC APPROACH TO TEACHING UNCONVENTIONAL RHETORIC, INTED2014 Proceedings, pp. 6779-6783.
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