About this paper

Appears in:
Pages: 2737-2741
Publication year: 2013
ISBN: 978-84-616-3822-2
ISSN: 2340-1117

Conference name: 5th International Conference on Education and New Learning Technologies
Dates: 1-3 July, 2013
Location: Barcelona, Spain

ORGANIZATIONAL DECISION-MAKING AND COMMUNICATION AS THE TWIN PILLARS OF ADMINISTRATION: A QUALITATIVE STUDY OF A PRIVATE UNIVERSITY IN MALAYSIA

Y.M. Karfaa1, F.S. Haq2

1Asian Pacific University, College of Technology & Innovation (MALAYSIA)
2University of Bahrain (BAHRAIN)
The continually changing work environment requires higher education to reform its administration to remain competitive in the global economy. In order to successfully compete in a global market, universities have to focus on two of its principle administrative functions which are decision-making and communication. Both decision-making and communication in higher education should focus on three important perspectives of effective governance, communication strategies and structural reforms. Research on decision-making and communication indicate that leadership qualities are crucial in the strategic development of universities. A major outcome of globalization on higher education in Malaysia, is the proliferation of local private universities, including those that offer twinning programs in various disciplines with foreign universities. In this paper, the writers will attempt to: (a) evaluate the significance of organizational decision making and communication by referring to current research, and (b) to qualitatively analyze the administrative efforts of a private university in Malaysia in meeting the demands of globalization.
@InProceedings{KARFAA2013ORG,
author = {Karfaa, Y.M. and Haq, F.S.},
title = {ORGANIZATIONAL DECISION-MAKING AND COMMUNICATION AS THE TWIN PILLARS OF ADMINISTRATION: A QUALITATIVE STUDY OF A PRIVATE UNIVERSITY IN MALAYSIA},
series = {5th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN13 Proceedings},
isbn = {978-84-616-3822-2},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona, Spain},
month = {1-3 July, 2013},
year = {2013},
pages = {2737-2741}}
TY - CONF
AU - Y.M. Karfaa AU - F.S. Haq
TI - ORGANIZATIONAL DECISION-MAKING AND COMMUNICATION AS THE TWIN PILLARS OF ADMINISTRATION: A QUALITATIVE STUDY OF A PRIVATE UNIVERSITY IN MALAYSIA
SN - 978-84-616-3822-2/2340-1117
PY - 2013
Y1 - 1-3 July, 2013
CI - Barcelona, Spain
JO - 5th International Conference on Education and New Learning Technologies
JA - EDULEARN13 Proceedings
SP - 2737
EP - 2741
ER -
Y.M. Karfaa, F.S. Haq (2013) ORGANIZATIONAL DECISION-MAKING AND COMMUNICATION AS THE TWIN PILLARS OF ADMINISTRATION: A QUALITATIVE STUDY OF A PRIVATE UNIVERSITY IN MALAYSIA, EDULEARN13 Proceedings, pp. 2737-2741.
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