1 BIEM e.V. Universtity of Potsdam (GERMANY)
2 CEIP University of Potsdam (GERMANY)
About this paper:
Appears in: ICERI2010 Proceedings
Publication year: 2010
Pages: 178-190
ISBN: 978-84-614-2439-9
ISSN: 2340-1095
Conference name: 3rd International Conference of Education, Research and Innovation
Dates: 15-17 November, 2010
Location: Madrid, Spain
The convergence of TIME-sectors has mainly been analyzed from the perspective of business, technology and user behavior. But in highly uncertain environments, like the media and entertainment sector, many studies suggest that employees become the key factor. The development of the employees’ competences is essential to adapt enterprises to this volatile environment. Although convergence is generally seen as the main driver for changes in technology and business, also competences for the sector shift or need to be enhanced. But media specific education seems to be unable to cope with the speed of change.

In our study we analyzed the convergence and its implications from an education-based perspective. Our goal was to deal with the question, how future developments of the market will influence the need for competences of people working in the media and entertainment sector. Compared with the small number of related studies, we added a scenario-based approach to our study. This is based on the widespread assumption in competence sciences that the development of competences depends on situational framework requirements. Based on the convergence layer model of Siegert & Hautzinger (2006), we identify 31 influence factors on different convergence levels. 10 of these influence factors were regarded as key-factors to change these basic conditions. These key-factors were projected for the year 2015 and aggregated into three different scenarios. Each scenario represents a certain variation of future framework requirements. Additionally, we developed a Competence-Portfolio for this sector by using different industry specific studies enriched with own expert interviews.

The analysis of the scenarios shows that the variety of competences differs within the scenarios. Not specific competences are necessary to reach the best-case scenario but a broad mix of competences. Neglecting several competences will lead to worse scenarios.
Competences, scenario, media, entertainment, creative industries, job profiles, labour market.