Abstract:

The present research paper is devoted to the study of the use of social advertising in the teaching grammar to the students of linguistic universities. The topicality of the studied problem is determined by the ever-increasing interest in the peculiarities of the advertising text as one of the genres of journalism, which can be explained by the fact that in modern linguistics, cultural studies and psychology there are a number of unresolved issues, such as, for example, the role of language as a means of persuasion, the interaction of the interests of the message recipient and the advertising slogan language, especially the use of language means in order to influence the addressee.

The article deals with the use of advertising as an additional didactic material in teaching French and Italian grammar as a foreign language at the university. The leading approach to the study of this topic was the problem-thematic approach. This comparative study made it possible to collect and critically analyze best practices of teaching grammar during French and Italian classes.

Justification of the expediency of the use of social advertising materials in the lessons of grammar at the Linguistic University is an important aspect of the study, which presents examples of advertising texts in French and Italian.

The materials of this research paper can be useful for teachers of a foreign language working in a higher educational institution, as well as for students, undergraduates and postgraduates engaged in the study of the foreign language grammar problems and the methods of teaching it.

Keywords:

Linguistics, students, social advertising, advertising text, French language teaching, Italian language teaching.