Abstract:

The contribution is focused on specifics which we are applying in the innovated design of the Regional Marketing master e-learning course at the University of Hradec Kralove. In our mind, the Regional marketing study should reflect the fast regional development and consequently it should learn students and develop at them adequate skills to search, evaluate and apply emerging topical information, data, development programmes, plans, legislative norms and other relevant facts and initiatives. That is why our design of the e-learning course offers to students besides important facts and general knowledge, terminology and methodology in the art of regional marketing, also their guiding through relevant European Union, national state, regional and local governments and other authorities databases and information resources in searching for specific topical knowledge. The e-learning course on Regional Marketing Study is being created in the Blackboard learning management system.

Keywords:

e-learning, Regional Marketing, topical information.