@InProceedings{JURIKOVA2019SPE,
author = {Juř{\'{i}}kov{\'{a}}, M.},
title = {SPECIFIC OF MARKETING COMMUNICATION IN HIGHER EDUCATION AND DEVELOPMENT OF PREFERENCES OF COMMUNICATION TOOLS BY APPLICANTS IN THE CZECH REPUBLIC},
series = {12th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2019 Proceedings},
isbn = {978-84-09-14755-7},
issn = {2340-1095},
doi = {10.21125/iceri.2019.0597},
url = {http://dx.doi.org/10.21125/iceri.2019.0597},
publisher = {IATED},
location = {Seville, Spain},
month = {11-13 November, 2019},
year = {2019},
pages = {2166-2172}}
TY - CONF
AU - M. Juříková
TI - SPECIFIC OF MARKETING COMMUNICATION IN HIGHER EDUCATION AND DEVELOPMENT OF PREFERENCES OF COMMUNICATION TOOLS BY APPLICANTS IN THE CZECH REPUBLIC
SN - 978-84-09-14755-7/2340-1095
DO - 10.21125/iceri.2019.0597
PY - 2019
Y1 - 11-13 November, 2019
CI - Seville, Spain
JO - 12th annual International Conference of Education, Research and Innovation
JA - ICERI2019 Proceedings
SP - 2166
EP - 2172
ER -
M. Juříková (2019) SPECIFIC OF MARKETING COMMUNICATION IN HIGHER EDUCATION AND DEVELOPMENT OF PREFERENCES OF COMMUNICATION TOOLS BY APPLICANTS IN THE CZECH REPUBLIC, ICERI2019 Proceedings, pp. 2166-2172.