About this paper

Appears in:
Pages: 8745-8751
Publication year: 2016
ISBN: 978-84-617-5895-1
ISSN: 2340-1095
doi: 10.21125/iceri.2016.0972

Conference name: 9th annual International Conference of Education, Research and Innovation
Dates: 14-16 November, 2016
Location: Seville, Spain

MODEL OF PRACTICAL PARTICIPATION OF STUDENTS IN HIGHER EDUCATION TO IMPROVE GRADUATE PREPAREDNESS

O. Jurášková, M. Juříková, J. Kocourek

Tomas Bata University in Zlin (CZECH REPUBLIC)
The paper aims to present a model that has been developed in accordance with the results of a long-term analysis of secondary data resources and research activities (qualitative as well as quantitative research) at the Faculty of Multimedia Communications of TBU in Zlín. The model is based on the practical participation of students in particular stages of their studies, subsequent evaluation of these activities and modification of the content, form as well as the number of lessons according to the requirements of business and industry. The model effectively improves students’ competences not only as regards their expertise, but also their soft skills (teamwork, presentation skills, etc.). The implementation of the model is determined by cultural and professional factors, but serves as proven ‘best practice’ in the Central European scale at marketing and/or communications-oriented education institutions.
@InProceedings{JURASKOVA2016MOD,
author = {Jur{\'{a}}škov{\'{a}}, O. and Juř{\'{i}}kov{\'{a}}, M. and Kocourek, J.},
title = {MODEL OF PRACTICAL PARTICIPATION OF STUDENTS IN HIGHER EDUCATION TO IMPROVE GRADUATE PREPAREDNESS},
series = {9th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2016 Proceedings},
isbn = {978-84-617-5895-1},
issn = {2340-1095},
doi = {10.21125/iceri.2016.0972},
url = {http://dx.doi.org/10.21125/iceri.2016.0972},
publisher = {IATED},
location = {Seville, Spain},
month = {14-16 November, 2016},
year = {2016},
pages = {8745-8751}}
TY - CONF
AU - O. Jurášková AU - M. Juříková AU - J. Kocourek
TI - MODEL OF PRACTICAL PARTICIPATION OF STUDENTS IN HIGHER EDUCATION TO IMPROVE GRADUATE PREPAREDNESS
SN - 978-84-617-5895-1/2340-1095
DO - 10.21125/iceri.2016.0972
PY - 2016
Y1 - 14-16 November, 2016
CI - Seville, Spain
JO - 9th annual International Conference of Education, Research and Innovation
JA - ICERI2016 Proceedings
SP - 8745
EP - 8751
ER -
O. Jurášková, M. Juříková, J. Kocourek (2016) MODEL OF PRACTICAL PARTICIPATION OF STUDENTS IN HIGHER EDUCATION TO IMPROVE GRADUATE PREPAREDNESS, ICERI2016 Proceedings, pp. 8745-8751.
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