Abstract:

Tomabela town is a group of native culture located in the south-east of Ambato, They are around of 14 thousand people. Western processes of globalization have influenced their customs, language, habits and traditions, which has condemned them to an early disappearance as an ethnic culture.

The objective of this project is to rescue the identity of the Tomabela people and act as a means of dissemination for future generations, using the potential of the videogame as a cultural and a powerful educational tool. It also allows generating a modern, digital and interactive response to the problem related to the conservation and transmission of ancestral knowledge.

A qualitative approach was applied to determine the study dimensions, based on ancestral knowledge, educational methods and new technologies. During the investigation, the invasive influence of Western culture on ancestral peoples was addressed, and the possibility of education through digital media as an alternative response in a total sample of 341 individuals belonging to this age group.

As a result of the research, it was possible to demonstrate that the influence of video games has an important reach in the integral development of the individuals studied. 87% showed interest in the video game, in addition to identifying the customs, habits and traditions of their culture, while 13% identified their own clothing and language, allowing the interaction to develop through effective communication that will allow it to be maintained through time.

Keywords:

Ancestral knowledge, Graphic environments, Identity, Interactive environments, Tomabela.