DIGITALMARKET ENTRY OF INNOVATIVE PRODUCTS USING KNOWLEDGE ACQUIRED BY MATERIALS SCIENCE AND ENGINEERING
1 Institute of Materials & Machine Mechanics, Slovak Academy of Sciences (SLOVAKIA)
2 Institute for Economic Promotion, Austrian Federal Economic Chamber, Vienna (AUSTRIA)
3 Marketing Management Institute, Vienna University of Economics and Business (AUSTRIA)
4 Business Faculty, University of Economics in Bratislava (SLOVAKIA)
5 Slovak Academy of Sciences, Institute of Materials & Machine Mechanics (SLOVAKIA)
6 Cross Border High Tech Center Project (AUSTRIA)
2 Institute for Economic Promotion, Austrian Federal Economic Chamber, Vienna (AUSTRIA)
3 Marketing Management Institute, Vienna University of Economics and Business (AUSTRIA)
4 Business Faculty, University of Economics in Bratislava (SLOVAKIA)
5 Slovak Academy of Sciences, Institute of Materials & Machine Mechanics (SLOVAKIA)
6 Cross Border High Tech Center Project (AUSTRIA)
About this paper:
Appears in: INTED2013 Proceedings
Publication year: 2013
Pages: 1378-1386
ISBN: 978-84-616-2661-8
ISSN: 2340-1079
Publication year: 2013
Pages: 1378-1386
ISBN: 978-84-616-2661-8
ISSN: 2340-1079
Conference name: 7th International Technology, Education and Development Conference
Dates: 4-5 March, 2013
Location: Valencia, Spain
Dates: 4-5 March, 2013
Location: Valencia, Spain
Abstract:
The knowledge transfer platform INNOVMAT (www.innovmat.eu) supports innovation activities of enterprises from Central European region by transfer of knowledge acquired by R&D in the field of advanced engineering materials and related technologies of their production, joining and processing into industrial practice. The main mission of INNOVMAT is to support the development of industrial products with extremely high added value and to increase competitiveness of companies with high potential for application of newly developed engineering materials and advanced technologies. INNOVMAT consolidates in the region of Vienna – Bratislava material research as a forerunner of a sustainable economic and social development and supports the knowledge generation stages in this scientific field and its transfer into various industrial sectors.Economically successful high-tech innovation is one of the driving forces for global welfare. The requirements in high-tech innovation marketing are an ongoing dialogue between technology, finance and marketing. This paper aims to show the requirements of multidisciplinary communication in B2B marketing of high-tech innovation and methodical approaches in research and academic education.