About this paper

Appears in:
Pages: 1378-1386
Publication year: 2013
ISBN: 978-84-616-2661-8
ISSN: 2340-1079

Conference name: 7th International Technology, Education and Development Conference
Dates: 4-5 March, 2013
Location: Valencia, Spain

MARKET ENTRY OF INNOVATIVE PRODUCTS USING KNOWLEDGE ACQUIRED BY MATERIALS SCIENCE AND ENGINEERING

J. Jerz1, B. Wilfinger2, R. Hasenauer3, P. Filo4, M. Lazarová5, T. Toroud6

1Institute of Materials & Machine Mechanics, Slovak Academy of Sciences (SLOVAKIA)
2Institute for Economic Promotion, Austrian Federal Economic Chamber, Vienna (AUSTRIA)
3Marketing Management Institute, Vienna University of Economics and Business (AUSTRIA)
4Business Faculty, University of Economics in Bratislava (SLOVAKIA)
5Slovak Academy of Sciences, Institute of Materials & Machine Mechanics (SLOVAKIA)
6Cross Border High Tech Center Project (AUSTRIA)
The knowledge transfer platform INNOVMAT (www.innovmat.eu) supports innovation activities of enterprises from Central European region by transfer of knowledge acquired by R&D in the field of advanced engineering materials and related technologies of their production, joining and processing into industrial practice. The main mission of INNOVMAT is to support the development of industrial products with extremely high added value and to increase competitiveness of companies with high potential for application of newly developed engineering materials and advanced technologies. INNOVMAT consolidates in the region of Vienna – Bratislava material research as a forerunner of a sustainable economic and social development and supports the knowledge generation stages in this scientific field and its transfer into various industrial sectors.
Economically successful high-tech innovation is one of the driving forces for global welfare. The requirements in high-tech innovation marketing are an ongoing dialogue between technology, finance and marketing. This paper aims to show the requirements of multidisciplinary communication in B2B marketing of high-tech innovation and methodical approaches in research and academic education.
@InProceedings{JERZ2013MAR,
author = {Jerz, J. and Wilfinger, B. and Hasenauer, R. and Filo, P. and Lazarov{\'{a}}, M. and Toroud, T.},
title = {MARKET ENTRY OF INNOVATIVE PRODUCTS USING KNOWLEDGE ACQUIRED BY MATERIALS SCIENCE AND ENGINEERING},
series = {7th International Technology, Education and Development Conference},
booktitle = {INTED2013 Proceedings},
isbn = {978-84-616-2661-8},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {4-5 March, 2013},
year = {2013},
pages = {1378-1386}}
TY - CONF
AU - J. Jerz AU - B. Wilfinger AU - R. Hasenauer AU - P. Filo AU - M. Lazarová AU - T. Toroud
TI - MARKET ENTRY OF INNOVATIVE PRODUCTS USING KNOWLEDGE ACQUIRED BY MATERIALS SCIENCE AND ENGINEERING
SN - 978-84-616-2661-8/2340-1079
PY - 2013
Y1 - 4-5 March, 2013
CI - Valencia, Spain
JO - 7th International Technology, Education and Development Conference
JA - INTED2013 Proceedings
SP - 1378
EP - 1386
ER -
J. Jerz, B. Wilfinger, R. Hasenauer, P. Filo, M. Lazarová, T. Toroud (2013) MARKET ENTRY OF INNOVATIVE PRODUCTS USING KNOWLEDGE ACQUIRED BY MATERIALS SCIENCE AND ENGINEERING, INTED2013 Proceedings, pp. 1378-1386.
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