About this paper

Appears in:
Pages: 3190-3199
Publication year: 2015
ISBN: 978-84-606-8243-1
ISSN: 2340-1117

Conference name: 7th International Conference on Education and New Learning Technologies
Dates: 6-8 July, 2015
Location: Barcelona, Spain

METHODOLOGIES AND STRATEGIES FOR ENHANCING THE UNDERGRADUATE EXPERIENCE FOR BA/BSC PRODUCT DESIGN STUDENTS THROUGH COLLABORATIONS WITH DESIGNER MORITZ WALDEMEYER

D. Jedwab, A. Zivanovic

Middlesex University (UNITED KINGDOM)
This paper examines methodologies and strategies used to enhance learning and the Undergraduate experience for BA(Hons) and BSc(Hons) Product Design students. Specifically, it details a number of projects in collaboration with an external designer, (Waldemeyer) Moritz Waldemeyer and how this has led to enhanced student experiences and high profile work opportunities both during studies and upon graduation.

This includes work with Mercedes, Ellie Goulding, Take That, Electrabel, Laikingland and The Olympic Closing Ceremony and Paralympics, 2012.
The paper describes the progression of Waldemeyer from a one-off guest lecturer to becoming a visiting lecturer at Middlesex University facilitating a live Design Project as part of the curriculum along with Laikingland. This led to the placement of students on commercial projects outside of the University and finally, to Waldemeyer becoming a Designer in Residence.

The paper demonstrates how the live projects motivated the partaking students to develop vital skills leading to a high proportion of high level degree outcomes. Their increased confidence and competency on working to live deadlines has led to a number of them setting up or working in successful design studios, launching products on Kickstarter and being taken on as Graduate Teaching Assistants at Middlesex University.
Techniques such as presentation and visualisation skills, thinking on the job, iterative prototyping, physical computing skills and group work contributed to the success of this approach alongside encouragement and facilitation from the participating tutors.
@InProceedings{JEDWAB2015MET,
author = {Jedwab, D. and Zivanovic, A.},
title = {METHODOLOGIES AND STRATEGIES FOR ENHANCING THE UNDERGRADUATE EXPERIENCE FOR BA/BSC PRODUCT DESIGN STUDENTS THROUGH COLLABORATIONS WITH DESIGNER MORITZ WALDEMEYER},
series = {7th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN15 Proceedings},
isbn = {978-84-606-8243-1},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona, Spain},
month = {6-8 July, 2015},
year = {2015},
pages = {3190-3199}}
TY - CONF
AU - D. Jedwab AU - A. Zivanovic
TI - METHODOLOGIES AND STRATEGIES FOR ENHANCING THE UNDERGRADUATE EXPERIENCE FOR BA/BSC PRODUCT DESIGN STUDENTS THROUGH COLLABORATIONS WITH DESIGNER MORITZ WALDEMEYER
SN - 978-84-606-8243-1/2340-1117
PY - 2015
Y1 - 6-8 July, 2015
CI - Barcelona, Spain
JO - 7th International Conference on Education and New Learning Technologies
JA - EDULEARN15 Proceedings
SP - 3190
EP - 3199
ER -
D. Jedwab, A. Zivanovic (2015) METHODOLOGIES AND STRATEGIES FOR ENHANCING THE UNDERGRADUATE EXPERIENCE FOR BA/BSC PRODUCT DESIGN STUDENTS THROUGH COLLABORATIONS WITH DESIGNER MORITZ WALDEMEYER, EDULEARN15 Proceedings, pp. 3190-3199.
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