Abstract:

In its attempt to transmit culture and to accomplish “cultural prestige”, education operates selectively, having the authentic values as its selective criterion. Inside the contemporary informational biased society, mass media has become an instance of the informal education, fact that cannot be ignored. The power of media communication, penetrating all social communities (inclusive of institutionalized education), is mirrored by social effects and profound psychic mutations that take place at both individual and group levels. In this respect, generation and spreading of culture are no longer achievable independent of this type of institutions. Under these circumstances, the ultimate solution is placing mass media within the array of methods and techniques used to promote an educational approach or forming, through education, axiological competences able to offer individuals informational autonomy and selective criteria.
The present paper intends to complete a case study for identifying media contents with educational latencies in written national publications, meant to be used as favorable arguments to the mentioned solution.

Keywords:

communication, mass media, formative role, educative articles, axiological education.