LIGHTS AND SHADOWS ON THE IMPLEMENTATION OF THE NEW DEGREES. REFLECTIONS FROM SOME TEACHING EXPERIENCES IN THE DEGREE OF ADVERTISING AND PUBLIC RELATIONS AT THE UNIVERSITY OF ALICANTE. A PROFESSIONAL PERSPECTIVE ON THE INAUGURAL YEAR OF THE NEW BOLOGNA

M. Iglesias, M. Martín, A. Feliu

Universitat d'Alacant (SPAIN)
For several years, university teachers have been working on the adaptation of the methodological and theoretical approaches of the teaching-learning university processes to the new degree titles that, within the new European Higher Education Area, have started their journey in Alicante University this academic year 2010/2011. The implementation of new degree is not being easy in practice. In this paper we try to analyze and reflect on the less positive aspects of the process, from our experience in the study of some subjects of Advertising and Public Relations, with the purpose of highlighting some of the impediments that are hindering the implementation of teaching methods designed in earlier stages of our research on the field of university teaching.

The outlook for next year are bleak. It has changed the distribution of theoretical and practical credits in all subjects, which in practice reduces the time spent on classroom theory sessions and designed to increase the practice. We do not believe to be positive in order to meet the educational programs subtract hours of theory and add hours of practice, at least in this case. It is clearly difficult to work with so many groups, getting to track student learning process in an individualized and detailed, trying to implement, among other methods, cooperative learning or observing factors such as motivation, interest or participation in the process of each and every one of the students.