THE BIRTH OF THE SUBJECT OF "COMMUNICATION AND MEDIA WRITINGS". FUSION OF THE SUBJECTS “WRITTEN COMMUNICATION AND INFORMATION” AND "ANALYSIS AND EXPRESSION IN WRITTEN COMMUNICATION AND INFORMATION" FOR ADAPTATION TO THE EEES

This paper sets out the creation of the course "Communication and Media Writings" adapted to the requirements of the European Higher Education Area, through the merger of two subjects ("Written Communication and Information" and "Analysis and Expression in Written Communication and Information") for the degree in Advertising and RR PP at the University of Alicante. This study describes the theoretical and practical modular approach of the new field, which belongs to Module Fundamentals and Process of Communication, and is one of the four subjects in which specific fundamental matter of communication. The area is to-date teaching general education, to be practical, which will provide training to the student who can analyze, evaluate and argue the events that occur in society, with some approaches that take into account the social responsibility communicator.

The course is divided into theoretical and practical sessions equally, and also provides for the independent work of students. The practical sessions are essential for its binding and are based on the one hand, the resolution of problems and on the other hand, in practical computer room, to be imparted to smaller groups. The development of the knowledge that the student gains in the theoretical. The writing of informational text forms the bulk of the practices that students will perform during the course. The base is the writing of news, interviews, reports, editorials and press releases. The precision, accuracy and also the time of writing will be factors to be evaluated. In computer practices developed informational texts will be done and later published in the cyberjournal of the subject.