Abstract:

Organizations, public institutions are effective when their managers, their leaders are efficient. The managerial effectiveness comes from efficient thinking. The capacity to think efficiently can be formed, acquired through education
Success in business and public communication stems from the use of a performance model of thinking. Both in business and in public communication the message is constructed in a similar way, based on models of thinking having a logic foundation and operational practice.
Usually, in business and in the public space the finalist thinking model (the finalist paradigm) is used. The Finalist Paradigm assumed the existence of a goal established by pre-determined management action and a set of rules of conduct set for members of the organization (system), "road discipline" as a condition for success. Finalist thinking is productive only in stable environments and in during a linear evolutionary process. In turbulent environments and in crisis conditions the finalist thinking may have catastrophic effects (examples, situations, cases).
Tendential thinking starts from presupposition that goals are tendentially generated. During global integral changing situations, the best choice is to detect, in a sea of facts, new trends, new directions of evolution of the business and public affairs environment. Trends, logically consistent and empirically verified, are built with a huge effort, but have a high explanatory and forecasting value. Tendential thinking operates with discontinuous multi-linear correlations, flexible and innovative correlations; the order established by respecting the road, which is essential for success in the finalist thinking is outdated for the simple reason that there are no predetermined road rules to be given once and for all, the rules are set "on the road” through creative and responsible actions taken by all the participants "involved in this traffic"
Tendential thinking represents a factual and useful model of effective thinking that can be tested during learning processes in universities.

Keywords:

Effective thinking, tendential thinking, education of thinking.