Abstract:

Student recruitment has been an important function of Universities since inception because enrollment of learners is the source of financial support for the individual department, schools, and the larger University. As the number of higher education institutions has increased, so has the competition for students. Traditional methods such as College Nights, Alumni referrals, and word of mouth have all been effective recruitment methods in the past, but as non-traditional means of securing a degree have evolved, the competition for students has both changed and increased.

One avenue of recruitment targets those who are primarily first generation college learners, both for graduate and undergraduate programs. Insuring K-20 higher education learning opportunities is critical to the life and earnings of the individual. Because recruitment is such an important function, these efforts have moved to intensive contact with teachers in school districts through flyers and e-mails.

Once the recruitment efforts are successful, then work must begin to assure the success of the first-generation College Student. Supports for success are essential to the College experience for the individual enrollee. The supports necessary for first generation students, involved in off- campus and on-line programs are different and more focused than those needed for the traditional, on-campus University programs. Expectations of faculty teaching the non-traditional and first generation student are also different and require greater involvement in the life of the learner.

The relationship for the student begins with the admission and enrollment process. The completion of necessary paperwork must be seamless. Enrollment in the individual program requires the support of a caring and knowledgeable staff. Promises made by the recruiters must be kept, so that the student is assured that his/her commitment of both time and money is in line with the student’s understanding from the initial recruitment process.

Once enrolled and coursework has begun, the support of the faculty teaching first generation students is essential to their success in the program. Since many of these students are graduate students, enrolled in on-line programs the expectations of course work, attendance, level of performance etc. must be clear and up front for the student and with the individual faculty member. On-going follow-up of the student is an expectation of the faculty member as support and assistance are essential to the learner’s success-this includes providing a venue for support on-line or in person as well as continuous monitoring of attendance and completion of student assignments.

Assuring that faculty are comfortable with their new responsibilities and expectations is the responsibility of the Institution that they serve. Enrollment is critical to the success of the University, the program and the college. Assuring student success is the responsibility of the faculty member, the program and the larger institution that they serve.

Keywords:

Recruitment, enrollment, non-traditional programs, first generation college students, for profit recruiting companies, professional recruitment, retention.