DIGITAL LIBRARY
OVERCOMING COMMUNICATION OBSTACLES CAUSED BY THE COVID-19 PANDEMIC IN BANGLADESH: RECOGNITION OF ZOOM AS AN IMMINENT TECHNOLOGICAL ASSET
Formerly University of South Wales (UNITED KINGDOM)
About this paper:
Appears in: EDULEARN23 Proceedings
Publication year: 2023
Pages: 8489-8499
ISBN: 978-84-09-52151-7
ISSN: 2340-1117
doi: 10.21125/edulearn.2023.2232
Conference name: 15th International Conference on Education and New Learning Technologies
Dates: 3-5 July, 2023
Location: Palma, Spain
Abstract:
This paper investigates innovative office management systems regarding the necessity of communication during periods of isolation, lockdowns caused by the Pandemic (2020) in Bangladesh business environments. Indeed, the research recognises how Office Automation was transformed by automated systems making it almost unrecognizable. The term "office automation" is frequently used to refer to emerging “New” professions (Gornall,1999), i.e., a new way of integrating technologies, including new insights of the possibilities of information tools at our disposal, namely underpinning modern office automation of the 21st century in Bangladesh. In the early 1970s just after the emergence of the Nation of Bangladesh in 1971, an early version IBM main frame computer (1620 series) was installed in Dhaka University (Bangladesh), being conceived as a hugely pioneering project. This visionary innovation brought about revolutionary computerized systems, offering the foundation for reliable communications.

Whiting (2020) asserts that the COVID-19 epidemic drove remote working practices with a faster pace of automation and digitalization, where remote work and roster offices became the "new normal," from forcible office closures to the social limitations implemented in response to the COVID-19 outbreak. The current research emphasizes the need to identify how communication software can be implemented to overcome critical challenges from interruptions in Bangladesh business communication systems. The chosen methodology was a mixed approach to achieve the study's goals, both quantitative and qualitative eliciting through data collected from 36 research participants, professional systems analysts, regarding the nature of the link between the software corporate industry and communication, so vital during the COVID-19 crisis. A survey technique adopted a “free” Microsoft Survey Instrument https://forms.office.com/r/v3Fu6Ewa5j with 19 questions, based on a Swot Analysis to identify whether essential communication features matched those offered Zoom, during COVID-19 in Bangladesh.

It was found that many businesses enthusiastically adopted remote work to function normally during the COVID-19 pandemic. i.e. work procedures, including HR, finance, marketing, and operations extensively utilized digital technologies. The unanticipated COVID-19 epidemic condition severely stressed organizational operations, throughout lockdowns but thanks in large part to the quick deployment of technology, the research evidences surviving strategies implementing ZOOM for E-recruitment and virtual internship programmes.

Additionally, the research indicates that many common HR procedures were altered or reshaped by the "new normal" circumstance, updating them with internet tools helping firms manage the pandemic challenges with consistent productivity by using technological advancements e.g. online training techniques and learning procedures. Research data showed that firms were still able to ensure ongoing workforce development processes by integrating innovative elements into their setting for sustainability of human resources, resulting in significant changes to organizational culture. The impact of COVID19 on Bangladesh's industry was considerable. Research outcomes show how Zoom made a huge difference for both employers and employees in Bangladesh, evidencing how cutting-edge technological solutions were able to close the economic gap in this historically rare situation.
Keywords:
Communication system, office management, office automation, Covid-19, Zoom, Bangladesh.