About this paper

Appears in:
Pages: 712-719
Publication year: 2010
ISBN: 978-84-614-2439-9
ISSN: 2340-1095

Conference name: 3rd International Conference of Education, Research and Innovation
Dates: 15-17 November, 2010
Location: Madrid, Spain

A QUANTITATIVE RESEARCH ON DETERMINING FUTURE ATTITUDES OF SPANISH ADVERTISING UNDERGRADUATE STUDENTS ABOUT MULTIPLE ROLE PLANNING

A. Hernández, M. Martín-Llaguno, M. Beléndez

University of Alicante (SPAIN)
Studies on generational differences in work values suggest that work-life balance is strongly valued for Generation Y workers. In particular, the Spanish advertising Gen Y employees (the future advertising workforce) wants “to have it all” (career and family). In this sense, little is known about how these students believe they will handle this multiple role lifestyle. Given the future advertising workforce’s aspirations for full involvement in work and family, the aim of this study is to know how these students are planning for the combination of these roles in their lives. A survey on family and work expectations was administered to 350 Spanish advertising undergraduate students. As other studies have stated, our results show that these students perceive decisions about multiple roles to be “far in the future”. To prevent potential role strain, the evidences from this study provide valuable information to educators assisting young people to plan their futures.
@InProceedings{HERNANDEZ2010AQU2,
author = {Hern{\'{a}}ndez, A. and Mart{\'{i}}n-Llaguno, M. and Bel{\'{e}}ndez, M.},
title = {A QUANTITATIVE RESEARCH ON DETERMINING FUTURE ATTITUDES OF SPANISH ADVERTISING UNDERGRADUATE STUDENTS ABOUT MULTIPLE ROLE PLANNING},
series = {3rd International Conference of Education, Research and Innovation},
booktitle = {ICERI2010 Proceedings},
isbn = {978-84-614-2439-9},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {15-17 November, 2010},
year = {2010},
pages = {712-719}}
TY - CONF
AU - A. Hernández AU - M. Martín-Llaguno AU - M. Beléndez
TI - A QUANTITATIVE RESEARCH ON DETERMINING FUTURE ATTITUDES OF SPANISH ADVERTISING UNDERGRADUATE STUDENTS ABOUT MULTIPLE ROLE PLANNING
SN - 978-84-614-2439-9/2340-1095
PY - 2010
Y1 - 15-17 November, 2010
CI - Madrid, Spain
JO - 3rd International Conference of Education, Research and Innovation
JA - ICERI2010 Proceedings
SP - 712
EP - 719
ER -
A. Hernández, M. Martín-Llaguno, M. Beléndez (2010) A QUANTITATIVE RESEARCH ON DETERMINING FUTURE ATTITUDES OF SPANISH ADVERTISING UNDERGRADUATE STUDENTS ABOUT MULTIPLE ROLE PLANNING, ICERI2010 Proceedings, pp. 712-719.
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