Abstract:

Online Sensory Marketing encompasses all efforts retailers make to create an online customer experience comparable to the in-store shopping experience. Many consumers are shifting their searching and purchasing behavior to E-commerce portals, not only due to the "corona" crisis. Thus, the design and use of effective sensory web content become even more central. Lost pedestrian traffic and revenue drive companies to offer more online sensory experience.

Teaching online sensory marketing needs to switch the perspective from offline to online as well. To enhance the digital teaching experience, we employ the application of online collaboration software packages. This paper aims to report our efforts as educators to examine the mediation of sensory design aspects as part of a data science project taught to big-data students.

By utilizing the collaboration software, students organize tasks and independently create teams to plan and execute various project steps. Each team works according to self-defined guidelines and deadlines so that related groups can carry out downstream work in a coordinated manner. To organize project groups' relations, the teams need to build a dedicated organization and structure.

As a result of this, online sensory marketing content can be conveyed in a modern way through self-regulated learning and we suggest a generic approach resulting from our teaching efforts. Besides, this work provides a proposal for improving planning, communication, and collaboration in the context of computer-supported collaborative learning for both lecturers and students.

Keywords:

Online sensory marketing, sensory design, online customer experience, colloborative learning, online colloboration software, digital teaching, big-data.