Abstract:

The Sustainable Development Goals (SDGs) are part of an initiative promoted worldwide, by the United Nations Organization (UN), with the ultimate goal of achieving, with the participation of all citizens of the countries signatories of the agreement, turn our world into a sustainable environment that respects the environment, people and their circumstances.

In line with the "2030 Agenda" that tries to implement measures of all kinds in relation to the SDGs, Universities have tried to adopt awareness mechanisms aimed at students and teachers, based on the conviction that the personal and professional activity of young people is what will mark the level of achievement of these SDGs in the near future.

We present an empirical study, within the framework of an Educational Innovation and Improvement Project (PIME) of the Polytechnic University of Valencia (UPV), in which the initial knowledge has been evaluated, as well as the personal interest, that on the ODS have a group of first-year students of the Degree in Business Administration and Management (GADE). A first-year subject group of students has been chosen, thinking of that during the following courses they will acquire more training and awareness. A subject from GADE has been chosen because it is focused on training students on how to making strategic decisions in their professional activity.

It is observed as a result, as expected, that students who start their studies in a University Degree have heard about the SDGs, but they are not very clear about their role in achieving them, and they do not have a clear awareness of the link between their university academic training and their future role as key agents in the development of initiatives that make our world a sustainable environment that respects people and the environment.

Keywords:

Business Administration and Management, Sustainable Development Goals, Initial empirical test, Assessment, Call to action.