About this paper

Appears in:
Pages: 295-302
Publication year: 2019
ISBN: 978-84-09-14755-7
ISSN: 2340-1095
doi: 10.21125/iceri.2019.0114

Conference name: 12th annual International Conference of Education, Research and Innovation
Dates: 11-13 November, 2019
Location: Seville, Spain

IMPROVING THE STUDENT TRANSVERSAL COMPETENCE “EFFECTIVE ORAL COMMUNICATION” IN THE UNIVERSITY SUBJECT “INTRODUCTION TO BUSINESS ADMINISTRATION”

V. Guerola-Navarro, R. Oltra-Badenes, H. Gil-Gomez

Universitat Politècnica de València (SPAIN)
Given that the Effective Oral Communication is a fundamental transversal competence for the personal and professional development of any student whose objective is to develop their professional future within a Company, any effort to improve the students' ability to understand their environment is very useful, to synthesize ideas about the information it receives and with which it deals, to expose the conclusions or thoughts about it, and to defend those ideas and discuss them in public if necessary.

In the Degree in Business Administration and Management there are many subjects focused on knowing the economic fundamentals for decision making in companies. But the impact of the use of this economic knowledge in decision making seems to be less if the Business Decision Maker is not able to communicate and transmit clearly and effectively their thoughts and decisions (García Moreno et al., 2001).

This article aims to establish a development plan for the transversal competence "Effective Oral Communication" to implement during the first course of the subject Introduction to Business Administration in the Degree of Business Administration and Management of the Higher Polytechnic School of Alcoy (EPSA). The expected outcome is a development plan together with assessment surveys through which the students assess the effectiveness of this plan.
@InProceedings{GUEROLANAVARRO2019IMP,
author = {Guerola-Navarro, V. and Oltra-Badenes, R. and Gil-Gomez, H.},
title = {IMPROVING THE STUDENT TRANSVERSAL COMPETENCE “EFFECTIVE ORAL COMMUNICATION” IN THE UNIVERSITY SUBJECT “INTRODUCTION TO BUSINESS ADMINISTRATION”},
series = {12th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2019 Proceedings},
isbn = {978-84-09-14755-7},
issn = {2340-1095},
doi = {10.21125/iceri.2019.0114},
url = {http://dx.doi.org/10.21125/iceri.2019.0114},
publisher = {IATED},
location = {Seville, Spain},
month = {11-13 November, 2019},
year = {2019},
pages = {295-302}}
TY - CONF
AU - V. Guerola-Navarro AU - R. Oltra-Badenes AU - H. Gil-Gomez
TI - IMPROVING THE STUDENT TRANSVERSAL COMPETENCE “EFFECTIVE ORAL COMMUNICATION” IN THE UNIVERSITY SUBJECT “INTRODUCTION TO BUSINESS ADMINISTRATION”
SN - 978-84-09-14755-7/2340-1095
DO - 10.21125/iceri.2019.0114
PY - 2019
Y1 - 11-13 November, 2019
CI - Seville, Spain
JO - 12th annual International Conference of Education, Research and Innovation
JA - ICERI2019 Proceedings
SP - 295
EP - 302
ER -
V. Guerola-Navarro, R. Oltra-Badenes, H. Gil-Gomez (2019) IMPROVING THE STUDENT TRANSVERSAL COMPETENCE “EFFECTIVE ORAL COMMUNICATION” IN THE UNIVERSITY SUBJECT “INTRODUCTION TO BUSINESS ADMINISTRATION”, ICERI2019 Proceedings, pp. 295-302.
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