@InProceedings{GREEN2010FIR,
author = {Green, J. and Applefield, B.},
title = {FIRST STEPS IN VALIDATING YOUNG AND RUBICAM’S BRAND ASSET VALUATOR™ MODEL FOR USE IN SMALL LIBERAL ARTS COLLEGE ENVIRONMENTS},
series = {3rd International Conference of Education, Research and Innovation},
booktitle = {ICERI2010 Proceedings},
isbn = {978-84-614-2439-9},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {15-17 November, 2010},
year = {2010},
pages = {1646-1658}}
TY - CONF
AU - J. Green
AU - B. Applefield
TI - FIRST STEPS IN VALIDATING YOUNG AND RUBICAM’S BRAND ASSET VALUATOR™ MODEL FOR USE IN SMALL LIBERAL ARTS COLLEGE ENVIRONMENTS
SN - 978-84-614-2439-9/2340-1095
PY - 2010
Y1 - 15-17 November, 2010
CI - Madrid, Spain
JO - 3rd International Conference of Education, Research and Innovation
JA - ICERI2010 Proceedings
SP - 1646
EP - 1658
ER -
J. Green, B. Applefield (2010) FIRST STEPS IN VALIDATING YOUNG AND RUBICAM’S BRAND ASSET VALUATOR™ MODEL FOR USE IN SMALL LIBERAL ARTS COLLEGE ENVIRONMENTS, ICERI2010 Proceedings, pp. 1646-1658.