About this paper

Appears in:
Pages: 3694-3701
Publication year: 2010
ISBN: 978-84-613-9386-2
ISSN: 2340-1117

Conference name: 2nd International Conference on Education and New Learning Technologies
Dates: 5-7 July, 2010
Location: Barcelona, Spain

THE CLASSROOM ENVIRONMENT IN MARKETING EDUCATION: A SCALE

E. González Gascón1, M. De Juan2, N. Mendoza3

1University Miguel Hernández (SPAIN)
2University of Alicante (SPAIN)
3University of Texas at El Paso (UNITED STATES)
This paper deals with the educational context, specifically with classroom learning. The authors’ goal was to develop a multifactor scale to measure classroom environment. Such scale can measure several factors that affect the teaching-learning process and that instructors should take into consideration when planning, performing, and assessing their work. The scale consists of four factors appraising the instructor-created, learning and performance climates, as well as classroom equipment (an external factor usually imposed on the instructor that may influence the classroom environment). Reliability was tested by Cronbach’s alpha, construct validity was verified through factor analysis with principal component extraction and varimax rotation, and concurrent validity was assessed with Kendall's coefficient of concordance. The scale was used in five different universities (three public and two private) in three countries (Spain, France, and the United States) with undergraduate and graduate students. The main conclusion to be drawn from this research is that the multifactor scale that is designed to measure the classroom environment is an instrument with the appropriate validity and reliability to be used in research about the teaching-learning process in the new educational paradigm. Thus, instructors will benefit from a measuring instrument of their educational context that can serve as a compass in the new path towards the European Higher Education Area.
@InProceedings{GONZALEZGASCON2010THE1,
author = {Gonz{\'{a}}lez Gasc{\'{o}}n, E. and De Juan, M. and Mendoza, N.},
title = {THE CLASSROOM ENVIRONMENT IN MARKETING EDUCATION: A SCALE},
series = {2nd International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN10 Proceedings},
isbn = {978-84-613-9386-2},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona, Spain},
month = {5-7 July, 2010},
year = {2010},
pages = {3694-3701}}
TY - CONF
AU - E. González Gascón AU - M. De Juan AU - N. Mendoza
TI - THE CLASSROOM ENVIRONMENT IN MARKETING EDUCATION: A SCALE
SN - 978-84-613-9386-2/2340-1117
PY - 2010
Y1 - 5-7 July, 2010
CI - Barcelona, Spain
JO - 2nd International Conference on Education and New Learning Technologies
JA - EDULEARN10 Proceedings
SP - 3694
EP - 3701
ER -
E. González Gascón, M. De Juan, N. Mendoza (2010) THE CLASSROOM ENVIRONMENT IN MARKETING EDUCATION: A SCALE, EDULEARN10 Proceedings, pp. 3694-3701.
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