About this paper

Appears in:
Pages: 4657-4665
Publication year: 2010
ISBN: 978-84-614-2439-9
ISSN: 2340-1095

Conference name: 3rd International Conference of Education, Research and Innovation
Dates: 15-17 November, 2010
Location: Madrid, Spain

NEW EVALUATION METHOD TO THE CHALLENGE OF EUROPEAN HIGHER EDUCATION AREA. AN APPROXIMATE STUDY CONDUCTED IN THE STUDIES OF ADVERTISING AND PUBLIC RELATIONS AT THE UNIVERSITY OF ALICANTE

The University of Alicante, in the academic year 2010/2011 and within the European Higher Education Reform, begins to provide the degree of Advertising and PR with an annual subject divided into two semesters: Fundamentals of Communication I and II (given in fourth months in the previous system under the title "Introduction to Social Communication").
In order to adapt to new approaches of the European Space, faculty teaching this course, three years ago, made changes in the methodology of evaluation of the material to be gradually adapted to Bologna protocol. Thus, the subject has innovative assessment methods to make an overall assessment of all subjects involved: students and faculty.
Through practical credits, different exercises are conducted: written tests and oral exposure. Self-assessment test are added, through Virtual Campus where the student know immediately the score and the responses, thus promoting competition based on independent learning. The evaluation and self-promoting proposals are continuous learning methods that promote development of education globally, and some formative feedback processes that allows teacher to redirect student learning processes.
@InProceedings{GONZALEZDIAZ2010NEW,
author = {Gonz{\'{a}}lez D{\'{i}}az, G. and Mart{\'{i}}n Llaguno, M. and Navarro Beltra, M.},
title = {NEW EVALUATION METHOD TO THE CHALLENGE OF EUROPEAN HIGHER EDUCATION AREA. AN APPROXIMATE STUDY CONDUCTED IN THE STUDIES OF ADVERTISING AND PUBLIC RELATIONS AT THE UNIVERSITY OF ALICANTE},
series = {3rd International Conference of Education, Research and Innovation},
booktitle = {ICERI2010 Proceedings},
isbn = {978-84-614-2439-9},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {15-17 November, 2010},
year = {2010},
pages = {4657-4665}}
TY - CONF
AU - G. González Díaz AU - M. Martín Llaguno AU - M. Navarro Beltra
TI - NEW EVALUATION METHOD TO THE CHALLENGE OF EUROPEAN HIGHER EDUCATION AREA. AN APPROXIMATE STUDY CONDUCTED IN THE STUDIES OF ADVERTISING AND PUBLIC RELATIONS AT THE UNIVERSITY OF ALICANTE
SN - 978-84-614-2439-9/2340-1095
PY - 2010
Y1 - 15-17 November, 2010
CI - Madrid, Spain
JO - 3rd International Conference of Education, Research and Innovation
JA - ICERI2010 Proceedings
SP - 4657
EP - 4665
ER -
G. González Díaz, M. Martín Llaguno, M. Navarro Beltra (2010) NEW EVALUATION METHOD TO THE CHALLENGE OF EUROPEAN HIGHER EDUCATION AREA. AN APPROXIMATE STUDY CONDUCTED IN THE STUDIES OF ADVERTISING AND PUBLIC RELATIONS AT THE UNIVERSITY OF ALICANTE, ICERI2010 Proceedings, pp. 4657-4665.
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