Abstract:

Technological innovations have been taking place rapidly in recent years and have resulted in undeniable progress in society. Higher education plays a key role in this process and communication under the influence of digital technologies has driven institutions to strengthen commitment to the development of society. The way students react to new communication formats and the platforms used in online content management are prominent factors in the definition of new communication strategies. Technology offers new ways of structuring how learning and teaching are organized, enabling higher education institutions to contribute to innovation and reinforce national and international notoriety and visibility.

This paper intends to present the potential of digital platforms as tools to facilitate the flow of information, in terms of user segmentation and level of adaptation to the diversity of devices used in everyday life, providing an integrative vision in communication and education. This study presents a quantitative analysis based on a survey questionnaire with higher education students from Portugal and Spain.

The results suggest that the communication strategy used by the institution of higher education is extremely relevant for the production, dissemination and transfer of knowledge. This study also reveals that technological innovations and communication are intrinsically connected as they provide new approaches to institutions for the promotion of excellence in skills development.

Keywords:

Communication, education, technological innovation, digital platforms, higher education.