About this paper

Appears in:
Pages: 1684-1695
Publication year: 2009
ISBN: 978-84-613-2953-3
ISSN: 2340-1095

Conference name: 2nd International Conference of Education, Research and Innovation
Dates: 16-18 November, 2009
Location: Madrid, Spain

EVALUATING ACADEMICALLY ELITE INTERNATIONAL BUSINESS PROGRAM WEBSITES FOR CULTURAL COMPETENCY

M. Goebel-Lundholm1, C. Reid2

1Peru State College (UNITED STATES)
2University of Nebraska, Omaha (UNITED STATES)
Recent research indicates the importance of cultural context in website design for effective message transmittal and clarity of message. Better than localization strategies which focus on specific countries and languages, the culturally competent web site aims to be easily reachable and comprehensible to international audiences. This paper builds on recent work which aims to evaluate the level of cultural competency displayed in typical American university international business program websites. The paper employs cultural context criteria to compare international business program websites of American elite academic institutions to those of typical universities.
@InProceedings{GOEBELLUNDHOLM2009EVA,
author = {Goebel-Lundholm, M. and Reid, C.},
title = {EVALUATING ACADEMICALLY ELITE INTERNATIONAL BUSINESS PROGRAM WEBSITES FOR CULTURAL COMPETENCY },
series = {2nd International Conference of Education, Research and Innovation},
booktitle = {ICERI2009 Proceedings},
isbn = {978-84-613-2953-3},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {16-18 November, 2009},
year = {2009},
pages = {1684-1695}}
TY - CONF
AU - M. Goebel-Lundholm AU - C. Reid
TI - EVALUATING ACADEMICALLY ELITE INTERNATIONAL BUSINESS PROGRAM WEBSITES FOR CULTURAL COMPETENCY
SN - 978-84-613-2953-3/2340-1095
PY - 2009
Y1 - 16-18 November, 2009
CI - Madrid, Spain
JO - 2nd International Conference of Education, Research and Innovation
JA - ICERI2009 Proceedings
SP - 1684
EP - 1695
ER -
M. Goebel-Lundholm, C. Reid (2009) EVALUATING ACADEMICALLY ELITE INTERNATIONAL BUSINESS PROGRAM WEBSITES FOR CULTURAL COMPETENCY , ICERI2009 Proceedings, pp. 1684-1695.
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