About this paper

Appears in:
Page: 3251 (abstract only)
Publication year: 2013
ISBN: 978-84-616-3847-5
ISSN: 2340-1095

Conference name: 6th International Conference of Education, Research and Innovation
Dates: 18-20 November, 2013
Location: Seville, Spain

AACSB ACCREDITATION AND THE ASSESSMENT OF BUSINESS COMMUNICATION LEARNING IN THE UAE

V.P. Goby, C. Nickerson

Zayed University (UNITED ARAB EMIRATES)
In the course of the past decade, quality assurance has become a major factor in higher education. The challenge to obtain accreditation, supported by appropriate assessment procedures, is now a high priority for more and more universities in emerging, as well as in developed, economies. For business schools, the accreditation provided by the Association to Advance Collegiate Schools of Business (AACSB) remains perhaps the most sought after global quality assurance program. This paper focuses on the successful efforts made at a university business school in the Gulf Region to develop an assessment tool to evaluate the business communication skills of undergraduate students as part of satisfying AACSB accreditation requirements. The testing of communication, as opposed to language, skills is notoriously complex and we describe our identification of constituent items that make up the corpus of knowledge that business students need to attain. We discuss our development of a testing instrument consisting of short cases and multiple choice questions and which reflects the learning process of knowledge, comprehension, and application. Our testing instrument acted as a valid indicator of the effectiveness of teaching and learning as well as a component of accreditation requirements. It illustrates how the required plotting and assessment of learning objectives can be accomplished.
@InProceedings{GOBY2013AAC,
author = {Goby, V.P. and Nickerson, C.},
title = {AACSB ACCREDITATION AND THE ASSESSMENT OF BUSINESS COMMUNICATION LEARNING IN THE UAE},
series = {6th International Conference of Education, Research and Innovation},
booktitle = {ICERI2013 Proceedings},
isbn = {978-84-616-3847-5},
issn = {2340-1095},
publisher = {IATED},
location = {Seville, Spain},
month = {18-20 November, 2013},
year = {2013},
pages = {3251}}
TY - CONF
AU - V.P. Goby AU - C. Nickerson
TI - AACSB ACCREDITATION AND THE ASSESSMENT OF BUSINESS COMMUNICATION LEARNING IN THE UAE
SN - 978-84-616-3847-5/2340-1095
PY - 2013
Y1 - 18-20 November, 2013
CI - Seville, Spain
JO - 6th International Conference of Education, Research and Innovation
JA - ICERI2013 Proceedings
SP - 3251
EP - 3251
ER -
V.P. Goby, C. Nickerson (2013) AACSB ACCREDITATION AND THE ASSESSMENT OF BUSINESS COMMUNICATION LEARNING IN THE UAE, ICERI2013 Proceedings, p. 3251.
User:
Pass: