About this paper

Appears in:
Pages: 1837-1846
Publication year: 2010
ISBN: 978-84-613-5538-9
ISSN: 2340-1079

Conference name: 4th International Technology, Education and Development Conference
Dates: 8-10 March, 2010
Location: Valencia, Spain

GETTING THE PICTURE: THE IMAGE AS CARRIER OF THE ARCHITECTURAL IDEA

H. Giro, M. Tamas

Fac. Architecture - Delft University of Technology (NETHERLANDS)
In the architectural practice, communication largely occurs through images. Except for the designer’s own ‘self-conversation’, the design process is directed to communicate, visualize and present ideas to others. Images are therefore indispensable during the whole process of design.
In addition to a comprehensible view and correct interpretation of their plans, architects need especially to find a way to express their ideas and intentions in relation to the design they are undertaking.

Despite the achievements of software, like photo-realism, the initial phases of a design go well with a non-realistic way of representation. The image that conveys the ‘message’ becomes of a fundamental importance.
At this stage, design ideas are communicated, and developed, through sketching and modelling in a so far not so defined way. The loose nature of freehand drawings is very appropriate to offer an impression of the architecture or of the architectural idea and has therefore advantages especially at this initial stage of the design.
Except for offering information, for its communicative value, an image has simultaneously to remain and to appeal to the observer. The means designers create the image, its graphical significance, is thus also important.

The Department of Media Studies of the Faculty of Architecture at the Delft University of Technology (the Netherlands), studies the role all the available visualisation, communication and presentation media have all along the design process.
This paper is a review of our current work directed to a better exploration and, in particular, expression of the architectural idea and to the discovery of the significance and the opportunities the different media, also in combination, can offer. The so called traditional media, like freehand drawing, play as a result a progressively more active role amongst the new, digital media.
We also encourage the upcoming designers to develop their own ‘visual’ handwriting. In this way, they become increasingly able to explore and communicate better their intentions and ideas.
@InProceedings{GIRO2010GET,
author = {Giro, H. and Tamas, M.},
title = {GETTING THE PICTURE: THE IMAGE AS CARRIER OF THE ARCHITECTURAL IDEA},
series = {4th International Technology, Education and Development Conference},
booktitle = {INTED2010 Proceedings},
isbn = {978-84-613-5538-9},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {8-10 March, 2010},
year = {2010},
pages = {1837-1846}}
TY - CONF
AU - H. Giro AU - M. Tamas
TI - GETTING THE PICTURE: THE IMAGE AS CARRIER OF THE ARCHITECTURAL IDEA
SN - 978-84-613-5538-9/2340-1079
PY - 2010
Y1 - 8-10 March, 2010
CI - Valencia, Spain
JO - 4th International Technology, Education and Development Conference
JA - INTED2010 Proceedings
SP - 1837
EP - 1846
ER -
H. Giro, M. Tamas (2010) GETTING THE PICTURE: THE IMAGE AS CARRIER OF THE ARCHITECTURAL IDEA, INTED2010 Proceedings, pp. 1837-1846.
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