About this paper

Appears in:
Pages: 1906-1911
Publication year: 2010
ISBN: 978-84-614-2439-9
ISSN: 2340-1095

Conference name: 3rd International Conference of Education, Research and Innovation
Dates: 15-17 November, 2010
Location: Madrid, Spain

APPLYING CLIL TO HIGHER EDUCATION: AN EXPERIENCE OF COLLABORATIVE WORK BETWEEN ADVERTISING AND APPLIED LANGUAGES DEPARTMENTS

M. Genís, E. Orduna, M. Perlado, J. Rubio

Universidad Antonio de Nebrija (SPAIN)
Content and language integrated learning (CLIL) is used as an umbrella term for approaches that involve the use of methodologies which help to build dual-focussed educational programmes that support both the learning of language and content.

As CLIL requires collaboration between subject specialists and language specialists, it is important to acknowledge that new kinds of pedagogical practices are also required for interdisciplinary and intercultural knowledge construction and sharing.

Some of the advantages of adopting a CLIL approach for learners include a) increasing motivation, as language is used to fulfil real purposes; b) developing a positive attitude to language learning; c) Preparing students for further studies and work.
One of the advantages for teachers adopting a CLIL approach include the use of innovative methods and materials away from the traditional classroom practices and resources.

In this framework, we will present a project prepared with the main aim of involving students in a meaningful and semi-professional context, and the complementary objective of making them aware of the usefulness of the analysis of texts in their structural, typological and stylistic dimensions.

This project is the result of the collaboration between the Publicity Department and the Applied Languages Department, using a methodology that includes collection of ads and text transcription, analysis of texts, discussion group and final voting of the best story told in advertisements.

In our presentation the methodology and the criteria will be explained in depth together with the outcomes and problems faced along this new educational experience within the CLIL context.

References:

Brown, H.D (2001) Teaching by Principles: An interactive approach to Language Pedagogy. White Plains, NY: Longman.
Hymes, D. (1972) On communicative competence, in Pride and Holmes, eds., Sociolinguistics. Harmondsworth: Penguin, pp. 269-293.
Nunan (1988) Learner Center Curriculum. Cambridge, UK: CUP.
Nunan (1989) Designing Tasks for the Communicative Classroom. Cambridge, UK: CUP.
Nunan, D (1999) Second Language Teaching and Learning. Boston, MA: Heinle & Heinle.
Richards, J. (2001) Approaches and Methods in Language Teaching. Cambridge, UK: CUP.
Savignon, S. (1991) Communicative language teaching: State of the art, in TESOL Quarterly 25, pp. 261-77.
@InProceedings{GENIS2010APP,
author = {Gen{\'{i}}s, M. and Orduna, E. and Perlado, M. and Rubio, J.},
title = {APPLYING CLIL TO HIGHER EDUCATION: AN EXPERIENCE OF COLLABORATIVE WORK BETWEEN ADVERTISING AND APPLIED LANGUAGES DEPARTMENTS},
series = {3rd International Conference of Education, Research and Innovation},
booktitle = {ICERI2010 Proceedings},
isbn = {978-84-614-2439-9},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {15-17 November, 2010},
year = {2010},
pages = {1906-1911}}
TY - CONF
AU - M. Genís AU - E. Orduna AU - M. Perlado AU - J. Rubio
TI - APPLYING CLIL TO HIGHER EDUCATION: AN EXPERIENCE OF COLLABORATIVE WORK BETWEEN ADVERTISING AND APPLIED LANGUAGES DEPARTMENTS
SN - 978-84-614-2439-9/2340-1095
PY - 2010
Y1 - 15-17 November, 2010
CI - Madrid, Spain
JO - 3rd International Conference of Education, Research and Innovation
JA - ICERI2010 Proceedings
SP - 1906
EP - 1911
ER -
M. Genís, E. Orduna, M. Perlado, J. Rubio (2010) APPLYING CLIL TO HIGHER EDUCATION: AN EXPERIENCE OF COLLABORATIVE WORK BETWEEN ADVERTISING AND APPLIED LANGUAGES DEPARTMENTS, ICERI2010 Proceedings, pp. 1906-1911.
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