PROBLEMS AND PERSPECTIVES OF ADVERTISING TEXTS INTRODUCTION IN THE SECOND LANGUAGE CLASSROOM

L. Gazizova

Kazan Federal University (RUSSIAN FEDERATION)
The modern development of education and the introduction of innovative technologies in education suggest the need for new techniques in teaching foreign languages. Most of the investigations dedicate a lot of their time to the analysis of the ways of new technologies’ application in the foreign language classroom.

It is not a secret that nowadays thanks to the process of globalization and IT development the educational establishments have an incredible opportunity to make use of all the digital resources, network, etc. These resources open new frontiers to the learners of any foreign language. Among them, we consider advertising texts as one of the traditional, but, unfortunately, less used, resources. Usually we underestimate the advantages of advertising texts application in the foreign language classroom. However, there are still some difficulties while introducing the material into the classroom, the reason of which are sometimes deep inside the basis of “teacher-student” frame.

This study focuses on the analysis and review of techniques of advertising texts application in teaching of foreign language, the Spanish language in particular. The study presents the results of the survey carried out among teachers and students of Kazan Federal University.