Abstract:

There have been substantial transformations in the environment, coupled with increased demands placed on higher education institutions (HEIs) in terms of preparing students for professions in a world that is becoming increasingly digitalized. These trends are having an effect on every area of study that pertains to business and economics. It may be far more challenging to prepare students for leadership and management in a digital economy where they will have robots and artificial intelligence systems as partners. The responsibility of educating students for successful careers in workplaces of the future, some of which may not even exist yet, falls on educational institutions like colleges and universities. The growing close relationship between universities and the business world and society as a whole places a more considerable emphasis on the development of courses, i.e., curriculum. The curricula need to meet the expectations of students, potential employers, and society as a whole, which means they need to be well-designed and include subjects and topics that are key to training students to work in the digital economy.
As a result of these considerations, the research presented in this paper aims to investigate whether or not business schools adequately prepare their students for professions in the digital economy. To achieve this objective, the authors analyzed and evaluated the business program offerings at eight public universities in Bosnia and Herzegovina. The findings show that most of the analyzed institutions' curricula are still structured traditionally, yet there is much room for advancement in these programs. The enhancement of curricula, such as adding a new course or incorporating new themes into already existing courses, is one of the next steps that should be taken to better prepare students for what lies ahead of them.

Keywords:

Higher education, business study curricula, digital economy.