Abstract:

The integral formation of the students is one of the main purposes of the curriculum of the Universidad Veracruzana. For this reason, in 2003 began a new educational model in the Faculty of Accounting in Veracruz, that contains besides the theoretical and heuristic knowledge of each educational experience, a special section for axiological knowledge in order to strengthen the knowledge and application of values among students, so that graduates who are inserted into the professional field have a training in which Values are important when making decisions.

Values are the rules of conduct and attitudes that determine the behavior of a person, being considered important for their development and coexistence in harmony with their peers. They are also positive qualities of people and according to the values that each one has, will be the life projects that they make.

Objetive:
The objective of this research is to know the opinion among the students of the Faculty of Accounting of the Universidad Veracruzana in Veracruz, about the importance of strengthening their values by including them in the knowledge of their curriculum to support their integral professional training.

Development:
A quantitative methodology was used, which allowed the analysis of the results obtained from a survey applied to the students of the Accounting Faculty in Veracruz. The results are based mainly on their opinion on how they have perceived the strengthening of the values during their academic trajectory.

Conclusion:
Education in values for the integral formation of the students has acquired greater relevance nowadays, since to educate is not simply to instruct, but also to form. It is not enough to have academic knowledge for a great professional performance, it is necessary to apply values in the exercise of the profession to serve with quality to the client, interrelate adequately with colleagues and provide welfare to society.

Keywords:

Integral education, educational model, knowledge, values and strengthening.